fromArs Technica
6 days agoAT&T ad congratulating itself for its ethics violated an ad-industry rule
Violating a National Advertising Division rule isn't the same as violating a US law. But advertisers rely extensively on the self-regulatory system to handle disputes and determine whether specific ads are misleading and should be pulled. Companies generally abide by the self-regulatory body's rulings. While they try to massage the truth in ways that favor their own brands, they want to have some credibility left over to bring complaints against misleading ads launched by their competitors.
Marketing