GdS: Milan 'full steam ahead' with NBA Europe project - the three 'major issues' to resolve
Gerry Cardinale's RedBird is pursuing an NBA Europe franchise; Milan is a leading candidate subject to franchise cost, ownership alignment, and club relationships.
Inside NBA House, the league's big bet on wooing European fans
The NBA pivoted through greater player access and strategic media partnerships, now pursuing global expansion with NBA Europe to grow viewership amid the streaming transition.
