Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not have a data science team on speed dial. Marketing mix modeling has long promised rigorous, data-driven budget optimization. The problem has always been usability. Scenario Planner aims to change that by turning complex model outputs into something marketing leaders can actually use.
Google's at it again, once more insisting that AI is something people need or want more of in their lives. The latest move comes from YouTube Gaming, which announced an open beta for a project called Playables Builder. This allows select YouTube Creators to use a "prototype web app built using Gemini 3" to make bite-sized games, no coding required.
Opal works by getting users to enter a description of the app they want to make, after which the tool uses different Google models to do so. Once the app is ready, users can open the editor panel to view and customize the visual workflow of inputs, outputs, and generation steps. They can click any step to review or edit the prompt, or add new steps manually using Opal's toolbar.
Citizen development empowers nontechnical professionals to build, customize, and automate solutions without needing deep programming knowledge, addressing the digital skills gap effectively.
GitHub Spark offers a revolutionary approach to app building by allowing users to create 'micro apps' through a simple chatbot interface without needing extensive programming knowledge.
Low code/no code platforms typically provide a set of predefined templates and components that make it easier for business users to develop simple apps quickly, however, these templates often lack the depth and flexibility needed for complex applications.