MTV veteran Van Toffler returns to produce VMAs for Paramount
The reunion comes as Paramount struggles to retain the cachet of some of its biggest franchises, including the VMA's, as the cable television landscape shrinks.
Paramount Top Marketing Exec Josh Line Exits to Join Yahoo
At 30 years young, Yahoo is one of the internet's most storied brands, and its mission to be a trusted guide through the digital wilderness is as relevant as ever.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger
Paramount Global's decision to rely on VideoAmp for viewership numbers marks a dramatic shift, given Nielsen's long-standing dominance in TV ad measurement since the 1950s.
