RAMaggedon not expected to ease this year as IDC cuts 2026 PC market forecast again
Memory shortages will persist well into 2027. While we anticipate some easing of prices beginning in 2028, the market is unlikely to return to the pricing levels seen in 2025.
Apple's MacBook Neo offers a $599 iPhone-based laptop targeting price-sensitive young consumers through nostalgic colorful design as PC market shipments decline and Mac ownership among college students drops.
Memory price hikes will kill off budget PCs and smartphones
Rising memory prices driven by AI demand will cause PC shipments to drop over 10% and smartphone shipments to fall 8% in 2026, eliminating budget devices below $500.