#personas
#personas

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fromwww.theguardian.com

From (finally) being given the Booker prize to the day her partner died: an exclusive extract from Margaret Atwood's new memoir

Creative people use internal 'body doubles'—alternative personas—to perform risky, unfamiliar, or disciplined tasks their everyday selves avoid.

fromFast Company

7 things I learned when I started building for the real user

Product strategy must prioritize real user behavior and empathy over idealized personas and leadership-driven roadmaps.

The UX world in which you seek to undo the mistakes

Understanding user needs is crucial to effective UX design and avoids design pitfalls.

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