Games
fromGamesBeat
2 weeks agoTamatem acquires Playable Factory to expand into AI-enabled ad tech
Tamatem acquired Playable Factory to enhance user acquisition through interactive ads and focus on an AI-first game platform.
Viral campaigns do not just occur incidentally. The most memorable ones are the ones that tend to touch the feelings that people already have, such as community pride, excitement, curiosity, or the excitement of winning something that no one is expecting to win. The street culture and casinos are two worlds that are more aware of this than others.