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Marketing tech
fromDigiday
6 days ago

Ad Tech Briefing: The Open Internet's factions spar, as Big Tech players are in a dead heat for gold

Prebid's TID change and AWS's ad-cloud expansion intensified a cross-industry struggle for control of programmatic ad signals, transparency, and ad-tech-driven revenue.
Marketing tech
fromAdExchanger
3 weeks ago

Can Publishers Trust The Trade Desk's New Wrapper? | AdExchanger

The Trade Desk launched OpenAds and PubDesk to maintain universal Transaction IDs for cross-platform auction integrity while giving publishers visibility into buyer valuations.
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