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fromExchangewire
1 week ago

Digest: Meta to Test Premium Subscriptions Across Platforms; Google Agrees to $68m Privacy Settlement; YouTubers Sue Snap

Meta is preparing to trial a new wave of premium subscriptions across Instagram, Facebook and WhatsApp. The paid tiers, expected to launch in the coming months, would unlock additional features including enhanced AI tools, while leaving the platforms' core services free to use. The move reflects Meta's continued experimentation with paid products as it looks to monetise power users without undermining scale.
Marketing tech
Growth hacking
fromMedium
7 months ago

How LinkedIn passed $2bn in subscription revenue

LinkedIn's growth defies the common plateau experienced by mature companies, achieving a record $2 billion in Premium subscriptions.
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