#product-seeding

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#fan-focused-pr #micro-influencers #consumer-surveys #influencer-marketing #nontraditional-creators
Marketing
fromGlossy
2 weeks ago

Glossy Pop Newsletter: Why Cocokind is sending unreleased products to creators with 200 followers

Cocokind shifted PR focus from top-tier influencers to highly engaged brand fans, using monthly mailers, quizzes and surveys to reward loyalty and gather product feedback.
Marketing
fromModern Retail
4 months ago

Brands Briefing: Brands and agencies sharpen their influencer and affiliate strategies for Q4

Brands are shifting influencer strategies toward nontraditional creators and performance-focused tactics to increase ROI and drive holiday sales through lower-funnel channels.
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