#publisher-traffic tag

1 month ago

Google Discover Follow Widget Card

Google is testing a 'home follow widget' in Google Discover that allows users to follow specific news publishers and topics directly from the feed.

#google-search

fromExtremeTech

Artificial intelligence

Google Hands Some Traffic Back to Websites With Pop-Up Links in AI Overviews

fromPCWorld

Miscellaneous

Google boosts visibility of links in AI search results after backlash

Online marketing

Google AI Overviews Follow-Up Questions Now Jump To AI Mode

fromConde Nast Traveler

Online marketing

How to Add Conde Nast Traveler as a Preferred Source on Google

fromWIRED

Digital life

How to See WIRED in Your Google Searches

fromExtremeTech

Artificial intelligence

Google Hands Some Traffic Back to Websites With Pop-Up Links in AI Overviews

fromPCWorld

Miscellaneous

Google boosts visibility of links in AI search results after backlash

Online marketing

Google AI Overviews Follow-Up Questions Now Jump To AI Mode

fromConde Nast Traveler

Online marketing

How to Add Conde Nast Traveler as a Preferred Source on Google

fromWIRED

Digital life

How to See WIRED in Your Google Searches

more#google-search

Artificial intelligence

Yahoo! Scout - Yahoo's Return To Search With AI

Yahoo launched Yahoo! Scout, an Anthropic-powered AI search feature embedded across Yahoo properties emphasizing traffic to publishers and integrated ads.

Online marketing

Google AI Mode Ads - Explore Guides and Articles

Google's AI Mode appears to add a new ad format for guides and articles, creating another paid traffic channel but unlikely to replace organic visits.

Media industry

No playbook, just pressure: Publishers eye the rise of agentic browsers

Agentic AI browsers that read, summarize, and act on content threaten to disintermediate publishers by replacing referral traffic and audience relationships.

Artificial intelligence

In Graphic Detail: The state of AI referral traffic in 2025

AI platforms are shifting referral traffic patterns, with Gemini rapidly growing while ChatGPT still generates the most referrals.

Artificial intelligence

Google Won't Provide Standard License Deals For AI Search & SEO Is The Same For AI

Google will not offer standardized licensing deals for all publishers and advises optimizing for AI Search the same as traditional web SEO.

fromAdExchanger

Disco Is So Back; Bippity Boppity Slop! | AdExchanger

Naturally, the Chrome team denies that Disco replaces Chrome in any way. And, according to Chrome team leader Parisa Tabriz, Disco isn't a general-purpose browser. It's just an experiment that came out of a company hackathon. However, Google Search Labs is exploring ways to integrate Disco's features - including the tab-opening feature, which it calls GenTabs - into general web browsing. Which could be bad news for those who already have trouble keeping their vast quantity of open tabs in check.

Tech industry

Media industry

5 months ago

How AI's hit to publisher traffic is quietly rewiring media M&A

AI-driven summaries and reduced site traffic have lowered publisher attractiveness and complicated media M&A pricing amid weak ad markets and higher rates.

Marketing

Intellectual property law

5 months ago

The case for and against AI-driven SEO in the zero-click era

AI chatbots are shifting search toward zero-click results, reducing publisher and marketer site traffic and forcing brands to develop AI-aware search strategies.

fromgizmodo.com

Rolling Stone Publisher Sues Google Over AI Overview Summaries

Google's AI-generated search summaries allegedly reduce publisher clickthroughs, prompting Penske Media to sue for misuse of content and anticompetitive indexing practices.

#ai-overviews

fromIT Brew