#reebok

#reebok

If you want millions, as we wanted, millions of products, you've got to go somewhere where you've got a lot of people who are quite willing to sit on a machine, women on the sewing machines, men on the production line, and that doesn't happen overnight.

The IPF Mule is our take on reimagining a high-tech sneaker through the lens of outdoor utility. We wanted to create something that reflects both our brand's outdoor heritage and a lifestyle approach that feels at home in urban spaces.

Today, 30 years after signing with Reebok as a player, O'Neal is back, not to launch retro updates of his shoes, but to completely reinvent the brand.

The centerpiece of this collection is the Club C 85 sneaker, featuring a black suede and woven textile upper, adorned with the pulsar waveform graphic, a nod to Unknown Pleasures.

The Engine A is engineered for performance with Reebok's patented Energy Return System, maximizing responsiveness with optimal energy feedback for players.