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Dropbox CEO Drew Houston Shares The Two Marketing Hacks He Used To Get Millions Of Paying Customers: 'Give People Tools To Spread The Word'

Prioritize a great product, then incentivize and enable users to refer others to drive rapid, organic customer growth.

Dropbox CEO Drew Houston Shares The Two Marketing Hacks He Used To Get Millions Of Paying Customers: 'Give People Tools To Spread The Word'

No marketing strategy can save a bad product, especially in the long run. "It starts with a great product," Houston said at Stanford. "You're not going to push a rock above a hill." Houston said that having a great product comes down to quickly solving a customer's problem. The sooner a new visitor can recognize that your product or service can solve a problem, the better.

Growth hacking

Renovation

fromAlleywatch

3 months ago

Volca Raises $5.5M to Automate Growth for $500B Home Services Industry

The home services industry faces challenges in scaling due to inefficient manual processes, highlighting the need for automated solutions.

fromClickUp

4 months ago

14 Free Client Referral Templates to Grow Your Business | ClickUp

Referral marketing is effective because 86% of users trust recommendations over ads, making it crucial for businesses to cultivate relationships with clients who will refer them.

Marketing tech

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#referral-marketing#referral-marketing

Dropbox CEO Drew Houston Shares The Two Marketing Hacks He Used To Get Millions Of Paying Customers: 'Give People Tools To Spread The Word'

Dropbox CEO Drew Houston Shares The Two Marketing Hacks He Used To Get Millions Of Paying Customers: 'Give People Tools To Spread The Word'

Volca Raises $5.5M to Automate Growth for $500B Home Services Industry

14 Free Client Referral Templates to Grow Your Business | ClickUp

#referral-marketing
#referral-marketing