#research-methods

#research-methods

A hypothesis is simply an assumption about user behavior, needs, or preferences that you want to validate (or invalidate). Think of them as "bets" you're making in your design. I typically use the following format for a hypothesis: I believe that [user group] will [do something/use something] because [reason or context]. I believe that first-time users will skip account setup if it feels too long, because they want immediate value.

Berkeley Earth has been crucial in demonstrating the reliability of temperature records, amidst past controversies surrounding Earth's surface temperature data.