One example of this hybrid approach could be found in the company's big marketing and product development pushes of the past year, Milani CMO Jeremy Lowenstein told AdExchanger. Last year, he said, the company launched blurring powders that give a filtered look, similar to in-app filters. The idea was inspired by and lived organically on social channels, but was meant to drive mass-market, in-store shelf sales. With new product launches this year, Milani has expanded on its blurring and blur-out products.
When it comes to the most delicious ice cream brands in the U.S., you might instantly think of Vermont-based Ben & Jerry's, but there's another surprising ice cream brand that has over 200 stores across the country: Häagen-Dazs. Though the highest concentration of actual shops are in Florida, New York, and New Jersey, if you're in the U.S., you can probably find a Häagen-Dazs in a nearby city.