#sales-marketing-alignment

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Marketing
fromMarTech
4 days ago

Designing the GTM model for marketing's revenue era | MarTech

Marketing must replace MQL-focused measurement with meeting creation, pipeline conversion, and ARR-driven metrics, requiring cultural and operational alignment across the revenue team.
fromMarketing Dive
3 weeks ago

Why B2B marketers should own 90% of the pipeline (don't kill the messenger)

Prospects don't want to talk to sellers until they absolutely have to. They want to educate themselves on their own time. Sellers want to spend their time selling, not prospecting. That's what fuels the oldest game of "not it" in revenue teams. Marketing feels sales doesn't follow up quickly or nurture prospects. Sales says marketing sends junk leads. The result? Missed opportunities, longer sales cycles, and frustrated teams.
Marketing
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