#search-competition

#search-competition

The rise of ChatGPT and Perplexity is already starting to chip away at Google's search dominance. Through agentic AI and conversational search, these new browsers promise more personalization and a redefined search experience. Whether they'll truly pull users away from traditional search is still unclear - but brands can't wait to protect visibility. From what we know, both Perplexity's and OpenAI's browsers will focus on personalization, context-aware answers, and agentic AI to deliver more intuitive search experiences.

Judge Mehta wrote that while generative AI hasn't displaced Googling yet, AI startups could "end up being game changers." Tens of millions of people use GenAI chatbots, like ChatGPT, Perplexity, and Anthropic's Claude, to gather information that they previously sought through internet search, Mehta wrote. Earlier in August, OpenAI revealed that ChatGPT is set to hit 700 million weekly active users, up from 500 million in March. The app for Google's answer to ChatGPT, Gemini, had 450 million monthly active users,

In some cases, that's because the person doing the searching has added "reddit" to their query, deliberately pushing material from the internet's biggest, most indispensable hub of conversations to the top of Google results. But even if you haven't expressed an explicit preference for Reddit links, Google often emphasizes them. They can feel like islands of quality information floating in a river of links to sites that are spammy or just not very good.