#self-promotion

#self-promotion

"It's a dissociating experience to promote your own memoir, to codify your story into soundbites and snippets, to boil yourself down into something sellable and scalable."

"I hate asking for help. 'Hate' is a strong word,...but it's accurate. The churn inside my head if you even hint that I should promote myself...is a full-body cringe."

Thought leadership isn't about telling potential clients why they should trust your firm - it's about demonstrating expertise in a way that makes them come to that conclusion on their own.