#seo-strategy

#seo-strategy

Will Critchlow catches up with Mike King, founder and CEO at iPullRank to talk about GEO, fanout queries, agents, and what the cutting edge feels like at a top agency. Mike and Will go way back, so this episode covers a lot of ground, from SEO to Mike's view on the place of AI in the production of art. This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.

Since the early days of Google search, brands have invested heavily in either organic SEO or paid advertising. For years, debates raged about which approach delivers more value - long-term organic growth or immediate paid reach. But in 2025, the conversation has shifted. The rise of AI-powered search engines like ChatGPT, Perplexity, and Claude means the future of brand visibility is not about choosing between SEO and paid media, but about integrating them strategically.

Outsourced backlink building allows businesses to improve their online presence efficiently by trusting agencies to secure quality links, essential for achieving higher rankings in search engines.

Choosing the best SERP features to focus on comes down to understanding not only your industry and its competitive landscape, but your audience, what they are searching for, and the intent behind those keywords.