#set-jetting

#set-jetting

When the time comes to begin working on our annual travel trends of 2026 list, I get to thinking about the year that's just passed (somehow always so much quicker than the last) and the trends that shaped how we traveled. If I could sum up 2025, it would be the year that we let the stars dictate our destinations; sought out intrepid supper clubs; detoured to lesser-known spots and tried our (ranch) hand at cowboycations (thank you, Yellowstone).

Born and raised in the U.K., I spent most of my childhood venturing into London on school trips or braving the five-hour train journey along the coast to visit family. School holidays would roll around, and we'd find ourselves traveling to Ireland and Greece but never really road-tripping much around the U.K. That's always how it seems to go: You never know what you have until it's gone.

The trend of 'set-jetting' is on the rise, with travelers increasingly inspired by locations featured in films and TV shows such as The White Lotus in Thailand and Bridgerton in Bath.