#sports-viewership

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fromESPN.com
1 week ago

Dump bump: Raleigh's Derby victory lifts ratings

Viewership for Cal Raleigh's Home Run Derby victory was up 5% from 2024, drawing an average audience of 5,729,000 viewers compared to 5,451,000 viewers last year.
National Basketball Association
fromwww.bbc.com
1 week ago

How have global football fans embraced Club World Cup?

There was not a single place that didn't have the Al-Hilal game on, and everyone was off the streets and watching it. The freeway was so empty. On a Friday night, that never happens, not even during Ramadan.
Soccer (FIFA)
fromwww.independent.co.uk
1 month ago

New report reveals the sports Gen Z have stopped watching

The Independent's continued reporting on critical issues, from reproductive rights to climate change, underscores the necessity of accessible, quality journalism for informed public discourse.
Media industry
#advertising
Media industry
fromAdweek
4 months ago

Blocklists Are Costing Marketers Valuable Sports Engagement

Super Bowl 59 reached a record-high audience of 127.7 million viewers, indicating its unmatched popularity.
Media industry
fromAdweek
2 months ago

4 Expert Strategies for Navigating TV Advertising's Future

Flexibility in advertising commitments is essential due to economic uncertainties.
Sports viewership remains strong and vital in a fragmented media landscape.
Media industry
fromAdweek
4 months ago

Blocklists Are Costing Marketers Valuable Sports Engagement

Super Bowl 59 reached a record-high audience of 127.7 million viewers, indicating its unmatched popularity.
Media industry
fromAdweek
2 months ago

4 Expert Strategies for Navigating TV Advertising's Future

Flexibility in advertising commitments is essential due to economic uncertainties.
Sports viewership remains strong and vital in a fragmented media landscape.
LA Clippers
fromThe Mercury News
4 months ago

March Madness: Here's the bracket for the women's NCAA Tournament

Women's basketball has gained popularity, with a record audience expected for March Madness despite key players leaving for the WNBA.
fromAdweek
5 months ago

Data Shows How Brands Can Connect With Black Audiences in TV

Reaching Black consumers may not be a challenge—but connecting with us can be. Black consumers are leaning into platforms that emphasize conversation and create a sense of connection.
Marketing
fromwww.nytimes.com
6 months ago

Year 1 of the 12-team College Football Playoff is coming to a close. Was the expansion a success?

The 12-team Playoff, the expanded Playoff, has already led to improvement, and I think it will lead to more. Despite hiccups related to seeding and scheduling, stakeholders have pronounced the first year a success.
Miscellaneous
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