fromDigiday
1 day agoBrands are discovering their sales associates are among their most valuable influencers
"We pretty much give them the mic and ask them to tell us about the new arrivals," said Stacey McCormick, Aerie's CMO. "She'll tell us about her favorite things to wear to a graduation party, or her favorite things to wear on a date or for a comfy brunch with a friend."
E-Commerce