fromThe Drum2 weeks agoNo, a TikTok probably won't grow your luxury brand in the long termA heritage brand reviews its data. Its core customer is over 50. There's talk of future-proofing. And then a panicked someone says: 'We need the next generation.'Fashion & style
Marketing techfromMarTech2 months ago3 ways to turn tariff turmoil into marketing gold | MarTechBrands can convert trade tensions into loyalty opportunities through education.Diversification and global expansion can mitigate the risks of tariff disruptions.
Marketing techfromForbes4 months agoCouncil Post: How To Build Successful Brand PartnershipsThe right partnerships are essential for effective brand building and require careful evaluation beyond mere investments.