fromDigiday1 day agoFuture of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech feesStreaming video in general, whether you buy direct or programmatic, CPMs are higher than a linear TV buy. And clients often favor cheaper CPMs.Television
Media industryfromModern Retail2 months agoCMO Strategies: A guide to marketers' investments and streaming platforms' ad innovations - from Amazon to YouTubeStreaming video continues to grow, now accounting for over 40% of TV usage in the U.S.YouTube remains the leading ad-supported streaming service despite a slight decline in advertiser budget allocation.
GadgetsfromInsideEVs3 months agoChevy, Cadillac and GMC EVs Are Getting In-Car Video StreamingGeneral Motors is adding streaming video and gaming features to its EVs, accessible only while parked during charging stops.
Marketing techfromNew Relic4 months agoNew Relic Now+ 2025: Guide to New Relic innovations for digital experienceNew Relic now provides an all-encompassing observability solution for streaming video and ads, enhancing digital experience management.