It's not that advertising campaigns are never announced, but when they are, it's usually in advertising trade magazines, and generally by the agency that did the work. The client doesn't normally issue a press release that essentially says, "We are putting up some posters." Yet that is exactly what the Tate has done, issuing a general announcement that it will run an advertising campaign for its upcoming Tracey Emin exhibition.
Tate Modern Lates is handing the keys to Honey Dijon this LGBTQIA+ History Month, turning the museum into a proper celebration of queer culture with music, talks, workshops and art running through the night. The Chicago house icon (and longtime London nightlife fixture) is curating a programme that nods to the dancefloor as both sanctuary and statement, including an intimate on-stage conversation about her roots, inspirations and the evolution of queer club culture - from basements to after-hours institutions.
Karin Hindsbo, director of the Tate Modern, stated, "Over the last decade, Tate Modern Lates have become a cornerstone of London's nightlife, especially among young Londoners who want to make the most of their city's dynamic cultural scene."
"We are not only going to display more, we are also going to see ways to be inspired by the Indigenous practices, in terms of thinking of community, thinking of sustainability."
The Tate Modernâs 25th birthday celebration features an impressive lineup, including DJ sets, art workshops, live music, and a pop-up shop, highlighting vibrant community collaboration.
