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Marketing
fromThedrum
15 hours ago

Cummins repositions For a World That's Always On

Cummins rebranded from 'ALWAYS ON' to 'FOR A WORLD THAT'S ALWAYS ON' to position itself as an innovation leader rather than solely a diesel engine company, achieving 70% awareness increase among tech influencers.
fromMedium
7 months ago

Vibe coding vs. the metaverse: a tale of hollow tech buzzwords

Every era generates its own hollow buzzwords. In the early 2000s, it was "synergy" and "paradigm shift." A decade later, "growth hacking" and "disruption." In design, "design thinking" and "human-centered" followed a similar arc - once powerful, later reduced to slogans. These words were meant to inspire, but overuse and vagueness drained them of meaning. The first time I heard the phrase "vibe coding," I felt a wave of déjà vu.
Growth hacking
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