#teen-consumer-behavior

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#brand-coolness-rankings #ultraprocessed-food-marketing #youth-purchasing-decisions
Silicon Valley food
fromRetail Brew
4 days ago

Nike, Pink, and Apple Pay top latest Teen Cool Brands list

Nike ranks as the coolest brand among North American teens aged 13-17, with ultraprocessed food brands like Doritos, Chick-fil-A, and Cheetos also dominating the top 25 cool brands list.
fromEMARKETER
5 months ago

Teen boys prefer YouTube Shorts over TikTok for post-ad purchases

Key stat: Over half (51%) of US teen boys say they've made a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls, according to June 2025 data from Precise TV. Beyond the chart: US YouTube Shorts viewers (187.3 million) will outnumber TikTok users (117.9 million) this year, according to EMARKETER's May 2024 forecast. Some 63% of US adults use YouTube multiple times a week, compared with 39% who use TikTok multiple times a week, according to April 2025 data from Claneo.
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