HBO Max is getting into thumbnail testing - 9 years after Netflix
Warner Bros. Discovery is preparing to roll out A/B testing on HBO Max photo thumbnails for the first time, enhancing user engagement through randomized thumbnails.
Thumbnails are indeed important for this purpose. YouTube star MrBeast has famously claimed to spend a heap of time on thumbnail creation in order to maximize viewership, paying, on average, around $10,000 per thumbnail for his clips.