#vanity-metrics

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#video-marketing #analytics #conversion #ld-metrics #learning-outcomes #skills-decay #outcomes-based-advertising
fromEntrepreneur
1 day ago

How to Turn Video Views Into Leads - Without Going Viral

Video content is one of the marketing channels with the highest ROIs out there, with 84% of marketers seeing increased sales. But for video content to be effective, businesses need to make data-driven decisions about where to invest resources - which platforms, what video formats, which topics. In all of this, there is a major pitfall: Vanity metrics, which tempt businesses into priorities that don't align with their overall business goals.
Marketing
Education
fromeLearning Industry
1 week ago

Why L&D KPIs Are Lying To You-And What Operational Signals Matter More

Measure L&D by operational outcomes and demonstrated skill application rather than activity-based KPIs like completion rates, training hours, certifications, and engagement scores.
E-Commerce
fromAdExchanger
7 months ago

When Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchanger

Outcomes-based advertising is a crucial trend in CTV, emphasizing metrics linked to business success.
Marketing tech
fromForbes
7 months ago

How To Align Marketing With Real Business Objectives

Focus on metrics that align with business goals to drive meaningful progress and avoid distractions from vanity metrics.
fromForbes
7 months ago

Moving Beyond Vanity Metrics: Marketing KPIs That Matter To The C-Suite

Vanity metrics can inflate an ego but often mislead organizations about genuine progress towards their business goals.
Marketing tech
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