Don't Let the Wrong Vendor Derail Your Business - Here's What to Check First | Entrepreneur
Founders often make one of two critical errors when hiring vendors: rushing the process or delegating it too far downstream. Either one can lead to a domino effect of issues - missed deadlines, ballooning costs, unhappy customers.
Blame Insurance: Why Big Names Keep Winning in Ad Tech
Decision-makers often favor large, familiar vendors over smaller, potentially better alternatives due to a fear of blame when taking risks on innovative options.