#voter-segmentation

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US politics
fromThe Atlantic
1 week ago

The Four Types of Trump Supporter

Trump's coalition remains intact because varied voter groups connect with him emotionally and psychologically, despite policy contradictions and lack of ideological consistency.
World news
fromThe Drum
1 week ago

Targeting is your Trump card: How the rules of political advertising were rewritten by data

Data-driven microtargeting enabled politicians to send highly specialized messages to segmented voter groups, transforming campaign outreach from mass appeals to precise, targeted persuasion.
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UK politics
fromwww.theguardian.com
2 months ago

Who supports Reform and why? The charts that show who favours Farage's party

Reform UK supporters form a diverse, cross-class coalition divided into five distinct voter groups with varying priorities beyond immigration.
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