#young-consumers

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fromFortune
2 days ago

How the CEO of Ralph Lauren got the company through the 'boiled frog phenomenon' of going too wide, too cheap

Under CEO Patrice Louvet, Ralph Lauren has enticed young consumers by operating 35 "Ralph's Coffee" store-in-stores, serving as a platform to engage with the TikTok generation.
E-Commerce
fromVogue Business
1 week ago

From sauna socials to run clubs: Are community event leaders the new influencers?

In 2020, young entrepreneur Jasmine Douglas started Babes on Waves, a digital networking space for women of colour navigating the creative industries during lockdown.
Relationships
fromFood & Beverage Magazine
2 months ago

Vina Robles Winery Launches "Rookie Club" to Attract the Next Generation of Wine Consumers

"Innovation isn't optional anymore, it's essential if we want to stay connected to new consumers," says Courtney M. Benham, owner and president of CMB Family of Wines.
Wine
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