Forget the streaming wars. How about the carriage wars? In the past year, YouTube has had heated negotiations with a number of entertainment companies, from NBCUniversal to Paramount to Univision, as it's re-situated itself as a major streaming and pay-TV competitor. Now YouTube TV and the Walt Disney Company find themselves at a standstill as they go over renewal talks for Disney cable channels on the live-television streamer. The deal expires tonight, and if you're a YouTube TV subscriber, you're probably wondering what happens next.
They didn't reveal the dollars involved, but a press release mentions that it includes an agreement for some full TV shows, clips, and highlights on regular YouTube, as well as confirming the relaunch of NBC Sports Network (NBCSN) after it shut down four years ago.
A prolonged blackout could interrupt the start of Fox's NFL season that begins on Sept. 7. "Fox is asking for payments that are far higher than what partners with comparable content offerings receive," YouTube said late Monday in a blog post. "Our priority is to reach a deal that reflects the value of their content and is fair for both sides without passing on additional costs to our subscribers."