"Futurist economist Richard Kottmeyer emphasized that fresh produce is increasingly viewed as a vital component of the preventive health economy, placing fruits and vegetables at the forefront of everyday well-being."
"Merchandising should evolve to address biological relevance, focusing on needs like energy, hydration, and healthy snacking, while healthcare and sustainability will drive demand beyond the produce aisle."
"The whitepaper released alongside Kottmeyer's presentation outlines a strategic roadmap for produce companies, steering them towards demand-driven merchandising strategies that emphasize consumer relevance and value creation."
"Top companies will leverage education, clinical credibility, retail media, and personalization as tools for engagement, ensuring they connect effectively with consumers."
The fresh produce industry is undergoing significant changes, necessitating innovation and adaptation from industry leaders. The Viva Fresh Expo 2026 showcased the importance of actionable insights and strategies for future-proofing the sector. Richard Kottmeyer introduced the concept of 'consumomics,' highlighting the intersection of policy, economics, healthcare, and consumer behavior. Fresh produce is increasingly recognized as essential for preventive health, prompting a shift in merchandising strategies towards consumer needs and demand-driven approaches for sustained growth.
Read at Food & Beverage Magazine
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