#consumer-behavior

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#health-trends
#fashion-trends
fromSocial Media Today
1 week ago
Marketing tech

Snapchat Provides Insight into How Snaps Drive Purchase Behavior

AI personalization and AR are revolutionizing how consumers discover and purchase apparel on Snapchat.
#marketing-strategies
Marketing tech
fromBusiness Insider
1 week ago

I'm Expedia's marketing chief. Here's how we're preparing for a future when people use AI to plan their vacations.

Expedia aims to lead in AI integration for travel booking by utilizing tools like OpenAI and Instagram Reels.
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
Marketing tech
fromForbes
2 weeks ago

Reality Check: The One Thing That's Probably Missing From Your Omnichannel Marketing Strategy

Consumers favor physical experiences over digital ones for a more authentic engagement with brands.
Marketing tech
fromBusiness Insider
1 week ago

I'm Expedia's marketing chief. Here's how we're preparing for a future when people use AI to plan their vacations.

Expedia aims to lead in AI integration for travel booking by utilizing tools like OpenAI and Instagram Reels.
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
Marketing tech
fromForbes
2 weeks ago

Reality Check: The One Thing That's Probably Missing From Your Omnichannel Marketing Strategy

Consumers favor physical experiences over digital ones for a more authentic engagement with brands.
fromMiami Herald
1 day ago

The Friday Checkout: Can Amazon Fresh ring up success with its arsenal of low prices?

Lidl wants people to visit the "midl" of its stores
Growth hacking
#e-commerce
Marketing tech
fromModern Retail
4 days ago

How live-shopping platforms are bucking the funding doldrums

Live-shopping platforms are attracting significant investment, showing resilience despite overall funding challenges in the economy.
Marketing tech
fromThe Drum
1 week ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
E-Commerce
fromNew York Post
1 week ago

How shoppers are exploiting return policies - and costing retailers billions

Retail return fraud costs U.S. companies approximately $101 billion annually, driven by sophisticated tactics from consumers.
Growth hacking
fromBusiness Insider
4 days ago

Dollar General's sales are climbing as higher-income shoppers opt for cheaper deals

Dollar General's quarterly sales exceeded expectations due to a growing customer base, including more affluent shoppers.
Marketing tech
fromModern Retail
4 days ago

How live-shopping platforms are bucking the funding doldrums

Live-shopping platforms are attracting significant investment, showing resilience despite overall funding challenges in the economy.
Marketing tech
fromThe Drum
1 week ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
E-Commerce
fromNew York Post
1 week ago

How shoppers are exploiting return policies - and costing retailers billions

Retail return fraud costs U.S. companies approximately $101 billion annually, driven by sophisticated tactics from consumers.
Growth hacking
fromBusiness Insider
4 days ago

Dollar General's sales are climbing as higher-income shoppers opt for cheaper deals

Dollar General's quarterly sales exceeded expectations due to a growing customer base, including more affluent shoppers.
#marketing
Marketing tech
fromWWD
2 weeks ago

Gen Z, TikTok and AI: The Future of Personalized Marketing

Personalized marketing and community engagement are key for brand connectivity with consumers.
Marketing tech
fromDigiday
2 days ago

How AI-backed neuro-contextual technology is improving ad targeting

Neuro-contextual ad targeting utilizes AI to deeply understand consumer behavior, surpassing traditional methods.
The shift to neuro-contextual targeting improves ad relevance by focusing on audience emotions and intentions.
Marketing tech
fromDigiday
2 days ago

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

Generative AI is increasingly central to marketing strategies despite public skepticism.
WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.
Marketing tech
fromPhys
2 weeks ago

Culture is the silent force behind slow mobile payment adoption

Cultural values significantly affect consumer adoption of mobile payment systems, suggesting marketing strategies need to be tailored to individual cultural identities.
Marketing tech
fromWWD
2 weeks ago

Gen Z, TikTok and AI: The Future of Personalized Marketing

Personalized marketing and community engagement are key for brand connectivity with consumers.
Marketing tech
fromDigiday
2 days ago

How AI-backed neuro-contextual technology is improving ad targeting

Neuro-contextual ad targeting utilizes AI to deeply understand consumer behavior, surpassing traditional methods.
The shift to neuro-contextual targeting improves ad relevance by focusing on audience emotions and intentions.
Marketing tech
fromDigiday
2 days ago

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

Generative AI is increasingly central to marketing strategies despite public skepticism.
WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.
Marketing tech
fromPhys
2 weeks ago

Culture is the silent force behind slow mobile payment adoption

Cultural values significantly affect consumer adoption of mobile payment systems, suggesting marketing strategies need to be tailored to individual cultural identities.
#economic-trends
Fundraising
fromConsequence
2 weeks ago

Americans Are Comfortable Going Into Debt Buying Concert Tickets, Studies Find

Despite recession fears, Americans are heavily investing in live concerts, often taking on debt to secure tickets, especially among Gen Z.
Fundraising
fromConsequence
2 weeks ago

Americans Are Comfortable Going Into Debt Buying Concert Tickets, Studies Find

Despite recession fears, Americans are heavily investing in live concerts, often taking on debt to secure tickets, especially among Gen Z.
fromABC7 San Francisco
1 day ago

Walnut Creek partners with data company to keep track of visitors in efforts to boost tourism

The data is aggregated and anonymous. So we don't really track individuals, as much as aggregated data," said Bob Lincheid with Walnut Creek Chamber of Commerce.
San Francisco
#tariffs
Cars
fromInsideEVs
2 days ago

Tariffs Are Already Disrupting Car Shoppers' Plans

Tariffs are shifting consumer buying behavior, with many seeking to purchase cars sooner.
fromEntrepreneur
2 days ago
Marketing tech

How to Turn Tariff Turmoil Into Boosted Sales - and Build Trust in the Process | Entrepreneur

Cars
fromInsideEVs
2 days ago

Tariffs Are Already Disrupting Car Shoppers' Plans

Tariffs are shifting consumer buying behavior, with many seeking to purchase cars sooner.
fromEntrepreneur
2 days ago
Marketing tech

How to Turn Tariff Turmoil Into Boosted Sales - and Build Trust in the Process | Entrepreneur

#marketing-strategy
Marketing tech
fromForbes
5 days ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
Marketing tech
fromThe Drum
2 days ago

Feel or fail. Why emotional ads will always beat persuasive ones

Emotional advertising is more effective than purely rational approaches.
Crafting effective ads requires tapping into feelings rather than just logic.
fromCmsreport
4 weeks ago
Online marketing

Selling a Single-Purchase Product? Here's How to Keep Customers Coming Back for More

Marketing tech
fromForbes
5 days ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
Marketing tech
fromThe Drum
2 days ago

Feel or fail. Why emotional ads will always beat persuasive ones

Emotional advertising is more effective than purely rational approaches.
Crafting effective ads requires tapping into feelings rather than just logic.
fromCmsreport
4 weeks ago
Online marketing

Selling a Single-Purchase Product? Here's How to Keep Customers Coming Back for More

fromBon Appetit
3 days ago

We Need to Talk About How Dark Restaurants Are

With their lighting, restaurants aim to strike a balance between functionality and the immersive theater they're inviting diners into for a few hours.
Dining
#generative-ai
Marketing tech
fromTheWrap
1 week ago

Ads Are Coming to AI and None of Us Are Ready

The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.
Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.
#digital-advertising
fromThe Drum
4 days ago
Marketing tech

Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

fromThe Drum
3 days ago
Privacy technologies

Contextual digital marketing delivers great results - without cookies

fromThe Drum
4 days ago
Marketing tech

Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

fromThe Drum
3 days ago
Privacy technologies

Contextual digital marketing delivers great results - without cookies

#economy
fromBusiness Insider
3 days ago

Memorial Day beer sales fizzled, and one big brand was hit especially hard, Goldman Sachs says

Distributors reported a significant drop in sales for Heineken, with 66% indicating their volumes were down during Memorial Day compared to last year.
Beer
#technology
Artificial intelligence
fromZDNET
4 days ago

AI has become the ultimate influencer - this research explains why

Consumers are increasingly viewing AI as a personal influencer rather than just a tool for work.
AI is shaping consumer behavior significantly, indicating a shift toward emotional relationships with technology.
Artificial intelligence
fromZDNET
4 days ago

AI has become the ultimate influencer - this research explains why

Consumers are increasingly viewing AI as a personal influencer rather than just a tool for work.
AI is shaping consumer behavior significantly, indicating a shift toward emotional relationships with technology.
NYC food
fromNew York Post
4 days ago

Exclusive | NYC cocktails are more expensive than ever - here's what makes NYers willing to shell out $30, $50 and $60 a drink

Drinks in New York are expensive, but residents like Kinsey Donner accept and adapt to these prices as part of city life.
fromTasting Table
4 days ago

10 Best Red Wines To Buy From Walmart, According To Reviews - Tasting Table

A YouGov survey in 2024 revealed that 58% of American adults typically spend $20 or less on a bottle of wine, indicating strong price sensitivity.
Wine
#market-trends
Marketing tech
fromTechRadar
4 days ago

The AI search boom: why advertisers must embrace the next evolution of search

AI-powered search tools are emerging as consumer favorites, changing search behavior significantly.
Marketing tech
fromTechRadar
4 days ago

The AI search boom: why advertisers must embrace the next evolution of search

AI-powered search tools are emerging as consumer favorites, changing search behavior significantly.
#artificial-intelligence
fromInc
1 week ago
Marketing tech

The 2025 Auto Dealer's Guide to AI and Marketing Mastery

fromInc
1 week ago
Marketing tech

The 2025 Auto Dealer's Guide to AI and Marketing Mastery

#inflation
#sustainability
Artificial intelligence
fromZDNET
4 days ago

Are LLMs the new influencers? A new study shows just how personal AI is for many people

AI is evolving from a tool to a personal influencer that users want a relationship with.
Consumers are increasingly trusting AI for personal and emotional advice.
Artificial intelligence
fromZDNET
5 days ago

30% of Americans are now active AI users, says new ComScore data

Comscore now analyzes AI usage monthly, providing insights on 117 AI tools and their popularity across categories.
#digital-marketing
Marketing tech
fromMiami Herald
2 weeks ago

How creators influence every stage of the customer journey

Influencers significantly impact all stages of the customer journey, enhancing visibility and brand loyalty beyond mere transactions.
Marketing tech
fromwww.grocerydive.com
5 days ago

The intelligent aisle: How consumer trends and AI power the future of grocery advertising

Consumers are increasingly seeking tech integration for personalized, efficient grocery shopping experiences.
AI is revolutionizing shopping, with tools focused on budget management and savings.
Instacart's Caper Carts offer personalized deals and real-time item recognition.
#business-strategy
Marketing tech
fromForbes
2 weeks ago

15 Ways To Leverage LLMs In Your Business's Marketing Strategy

Adopting large language models can significantly enhance marketing strategies by improving content personalization and analyzing consumer behavior.
Marketing tech
fromForbes
2 weeks ago

15 Ways To Leverage LLMs In Your Business's Marketing Strategy

Adopting large language models can significantly enhance marketing strategies by improving content personalization and analyzing consumer behavior.
#budgeting
Video games
fromwww.theguardian.com
1 week ago

You were among your people': Nintendo Switch 2 launch revives the midnight release

The Nintendo Switch 2 launch reflects a shift in video game consumer behavior from physical to digital purchases.
fromwww.theguardian.com
1 week ago

Vapers warned not to stockpile fire risk' disposables before UK ban

We want to remind businesses to ensure all remaining stocks of disposable vapes are sold, and only buying vapes that follow the new regulations.
UK politics
#retail
fromFast Company
2 weeks ago
California

JCPenney stores closing update: Memorial Day weekend is your last chance to shop final sales at these 7 locations

fromFast Company
2 weeks ago
California

JCPenney stores closing update: Memorial Day weekend is your last chance to shop final sales at these 7 locations

SF food
fromBusiness Insider
1 week ago

Photos of the first supermarkets show how much grocery shopping has changed in a century

The advent of supermarkets transformed grocery shopping in America from clerk-assisted to self-service.
Social media marketing
fromPhys
1 week ago

How social media influencers impact FOMO in young consumers

Younger consumers' FOMO negatively impacts their well-being, but strong connections to social media influencers can enhance it.
Marketing tech
fromThe Drum
1 week ago

Eye eye: how smart brands are rewriting the rules of retail visibility

Creative innovation in marketing can derive from behavioral insights rather than just digital solutions.
fromSTLtoday.com
1 week ago

Top 3 Sites to Buy Facebook Likes (Fast & Safe)

About 71% of customers are more likely to make a purchase after seeing a recommendation on social media, highlighting the significant influence of social proof.
Social media marketing
fromComputerWeekly.com
1 week ago

Value of mobile device trade-ins up 40% in US | Computer Weekly

The latest Assurant study reveals that in Q1 2025, US consumers earned $1.24bn from mobile trade-ins, marking a 40% increase year over year.
Tech industry
#retail-strategy
fromThe Drum
1 week ago
Marketing tech

Brands must create desire beyond the transaction to succeed in an omnichannel world

Marketing tech
fromThe Drum
1 week ago

Brands must create desire beyond the transaction to succeed in an omnichannel world

Brands must maintain a consumer-first approach, adapting to complex shopping journeys that are unpredictable and influenced by multiple factors.
#economic-impact
Travel
fromBusiness Insider
2 weeks ago

Summer vacations are being hit by a growing wealth divide

Travelers are increasingly opting for budget accommodations and driving instead of flying due to rising travel costs.
Travel
fromBusiness Insider
2 weeks ago

Summer vacations are being hit by a growing wealth divide

Travelers are increasingly opting for budget accommodations and driving instead of flying due to rising travel costs.
Marketing tech
fromDigiday
1 week ago

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.
Marketing tech
fromExchangewire
1 week ago

Buying Certainty in Uncertain Times: Why Programmatic Delivers Stability for Brands

Programmatic out-of-home (OOH) advertising offers brands flexibility and control amidst market uncertainties, retaining audience presence and engagement.
fromBusiness Insider
2 weeks ago

'Tip creep' is real, and it's changing the way some people shop

The biggest change is that the prompt to tip is showing up in places that we didn't expect it, according to Lindsey Roeschke, a travel and hospitality analyst for Morning Consult.
NYC parents
#retail-sales
Canada news
fromBusiness Matters
2 weeks ago

What UK Entrepreneurs Can Learn from the Boom in Canadian Online Betting Sites

Canada's online betting market shows how adaptable regulations can stimulate industry growth and consumer protection.
SF food
fromNew York Post
2 weeks ago

How far would you travel just to get your hands on a certain food or snack?

Many Americans travel specifically for food experiences, with a significant percentage considering long-distance food trips.
fromwww.theguardian.com
2 weeks ago

The toilet roll wedding list is this the least romantic gift request ever?

It's much more practical to help a newly married couple out with their weekly shop, as two in five prefer practical gifts over extravagant ones.
Food & drink
Marketing tech
fromExchangewire
2 weeks ago

LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

LightBoxTV partners with Circana to enhance TV advertising optimization using detailed consumer purchasing data.
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