#consumer-behavior

#consumer-behavior

According to the brewer's marketers, the approach led to a 17% jump in brand awareness during an initial test with its premium cider brand Old Mout, staged last summer.

Consumer Reports estimates that tariffs could increase appliance costs by up to 40%, prompting a shift from a throw-away mentality to repairing appliances.

Bill Stewart, owner of LI Toy and Game, experiences significant losses due to return policies and customer fraud, estimating a net loss of $55 from a returned model kit.

A good farmers market is absolutely brimming with colorful produce looking fresh and inviting. On a sunny spring or summer day, it can be easy to want to try everything.

Wendy's now offers 14 different ways to order a Frosty, reflecting the trend of decision fatigue among consumers who face overwhelming choices.

44% of parents expect to go into credit card debt due to back-to-school shopping, up from 34% in 2024. Additionally, 54% plan to sacrifice necessities for school supplies.

In the age of AI, we need to train our models the way we once trained our teams. That means feeding them our tone of voice, best-performing headlines, and high-converting calls to action.

In moments of elevated economic uncertainty, the premium on security increases: investors seek safe assets, businesses prioritize safe investments, and families double down on peace of mind.

The 'Should I Buy It?' chart directs you through a series of key questions that help you figure out if a purchase will fit into your life and budget.

According to the World Economic Forum, more than 90% of employers use automated systems to filter or rank job applications, and 88% of companies already employ some form of AI for initial candidate screening.

"This notion that simply complying a little bit stops at the water's edge is antithetical to every history we have ever written, and it costs you."

Top CEOs are observing that American consumers are approaching spending with a cautious mindset, indicating a shift in consumer behavior amid changing economic conditions.

Historically, expansion has been linked to growth. Expanding meant increasing employment, adding locations and increasing square feet. Lasting growth has more to do with staying relevant than simply expanding.

Economic pressures are reshaping consumer behavior, influencing trends in on-premise consumption. Bars and QSRs are experiencing growth, while premium bars are declining.

In 2024, internet users spent nearly 2½ hours a day on social media, and much of that time was dedicated to individuals like those on TIME100 Creators. They represent a multi-hundred-billion-dollar industry, where creator revenues grow five times faster than traditional media.

Technology, innovation and advancements can solve problems that make our lives easier and more enjoyable. Designers act as interpreters between the tech and their users, ensuring usability.

Lidl has become the second retailer in the UK to introduce a new anti-theft software that has been dubbed supermarket VAR, using overhead cameras at self-checkouts.

"In order to propel brands forward, it's more important to take risks than try to follow a set path."

Research suggests diners spend more freely when prices are listed without currency symbols - possibly because the visual cue of a dollar sign reminds people they're parting with money.

The last time such a dramatic transformation occurred in consumer payment behavior was about 50 years ago, during the transition to credit cards.

Hair's natural abundance and versatility make it a fascinating subject for product design, as it offers deep emotional, social, and functional value to consumers.

Search is undergoing its most radical transformation since Google became a verb, evolving into a generative system that anticipates needs and synthesizes answers.

Scotland's sweet bakery market is valued at £261 million, with spend rising +4.6% year-on-year, outperforming both total bakery and total grocery growth in Scotland.