Culture is the silent force behind slow mobile payment adoption
Cultural values significantly affect consumer adoption of mobile payment systems, suggesting marketing strategies need to be tailored to individual cultural identities.
Culture is the silent force behind slow mobile payment adoption
Cultural values significantly affect consumer adoption of mobile payment systems, suggesting marketing strategies need to be tailored to individual cultural identities.
Walnut Creek partners with data company to keep track of visitors in efforts to boost tourism
The data is aggregated and anonymous. So we don't really track individuals, as much as aggregated data," said Bob Lincheid with Walnut Creek Chamber of Commerce.
About 71% of customers are more likely to make a purchase after seeing a recommendation on social media, highlighting the significant influence of social proof.
'Tip creep' is real, and it's changing the way some people shop
The biggest change is that the prompt to tip is showing up in places that we didn't expect it, according to Lindsey Roeschke, a travel and hospitality analyst for Morning Consult.