"Apple has agreed to pay $250 million to settle a false advertising class-action lawsuit accusing the company of overhyping its Apple Intelligence features, specifically a promised AI overhaul of Siri that plaintiffs say never materialized and may not arrive for years."
"The proposed settlement covers only US customers who bought any model of an iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025, with potential payments of up to $95 per device."
"Court documents state that a $250 million common fund will provide successful claimants with a presumptive per-device payment of $25 for each eligible device, which may decrease or increase up to $95 per device depending on claim."
"The Better Business Bureau's National Advertising Division found that Apple's claim that Apple Intelligence is 'available now' conveyed that the updated Siri was available at launch, when it was not."
Apple has agreed to a $250 million settlement for a class-action lawsuit claiming false advertising regarding Siri's AI features. The lawsuit alleges that Apple misled consumers with ads promising enhanced Siri capabilities that were not available at launch. The settlement applies to US customers who purchased iPhone 15 or 16 models between June 2024 and March 2025, with potential payments of up to $95 per device. The Better Business Bureau's National Advertising Division found Apple's claims misleading, as the promised features were not delivered on time.
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