#advertising

#advertising

Meta's AI investments are enhancing its DigAds business by increasing time spent and monetization, with the Advantage+ tool automating ad-buying for better ROAS.

HP plans to utilize laptops as platforms for personalized advertising, drawing inspiration from smart TVs. Initial tests of an ad format have already been conducted.

"When Meta comes along and says that they can do everything themselves, I think that they are completely underestimating the intelligence of our customers, who, moreover, are not fooled."

"Advertisers buy impressions," Jorge Richardson, cofounder and CEO of Hope Hydration, told Forbes. "If we can put free water in the places that have the highest impressions, we're both maximizing the number of ad impressions and maximizing our potential for impact."

The nine-minute documentary-style video "Kicking Cancer: The World's Toughest Football Team" attracted the most intense positive emotions of any ad campaign linked to the women's international football tournament so far.

Partnering with Outernet represents another milestone for VIOOH bringing premium, large-format DOOH inventory to our programmatic marketplace. Outernet's position as Europe's most advanced digital entertainment destination, combined with its unmatched visitor numbers, offers advertisers an exceptional opportunity to reach audiences at scale in central London. VIOOH's real-time trading capabilities ensure brands can capitalise on this premium inventory with the precision and efficiency that programmatic DOOH delivers.

Google TV has recently introduced a new ad featuring Star Wars-themed Coca-Cola cans, displayed prominently at the top of the For You page, overshadowing other content.

Once you realize what it actually is, you can't go back to what you first saw. Many who notice the illusion experience a moment of distress before it clicks in their brain.

Users earn Orbs after completing Quests, which involve interacting with ads for products or games to get virtual items. Users can redeem Orbs for digital items in Discord's Shop, like a three-day Nitro credit, an Orb-themed profile badge, profile effects, avatar decorations, and more.

Kroger has launched its first-ever sonic identity with a catchy logo and theme song that will be heard throughout its stores and on various media channels.

Owning the browser itself is one way of securing the place of your search product, and all the benefits that go with that (including to your ads business), said Niamh Burns, senior research analyst at Enders Analysis. And the data advantages are huge when you have that kind of access to a user's journey.

The McDonald's Cowboy Closeups campaign features sartorial optical illusions that weave famous menu items into traditional Western fashion staples, provoking a playful hunger.

"I'd guess she sided with Trump over Musk. Also without the Trump card, it was likely going to be hard to shake down advertisers with the threat of lawsuits."

The Dice Life ad campaign features a star-studded cast with Will Ferrell voicing Mr. Monopoly, celebrating 90s sitcoms and family dynamics over board game play.

The Paris appeals court ordered Lidl to pay €43 million to Intermarché, indicating the ads were likely to deceive consumers and constituted unfair competition.

"It's clear that curation offers an exciting future for programmatic advertising, and while we've worked with PubMatic for many years, this partnership shows that we're committed to delivering vertical-specific curated advertising to our clients."

Non-endemic commerce media allows brands to advertise on platforms that don’t sell their products, expanding their reach and monetizing high-intent traffic.

Sixty-six percent of gen Z actively use ad blockers. Gaming streams see 89% ad-skip rates when pre-roll interrupts gameplay.