#advertising

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#ai
fromAol
11 hours ago
Digital life

AI-powered ads to drive growth for global entertainment and media industry, PwC says

fromExchangewire
1 week ago
E-Commerce

Clinch Announces "Unlimited Ad Serving" - A New SaaS Model That Prioritises Outcomes Over Impressions

fromAol
11 hours ago
Digital life

AI-powered ads to drive growth for global entertainment and media industry, PwC says

fromExchangewire
1 week ago
E-Commerce

Clinch Announces "Unlimited Ad Serving" - A New SaaS Model That Prioritises Outcomes Over Impressions

#digital-out-of-home
fromExchangewire
24 minutes ago
Digital life

Business Travel Begins in the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions

fromExchangewire
1 week ago
E-Commerce

VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations

fromExchangewire
24 minutes ago
Digital life

Business Travel Begins in the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions

fromExchangewire
1 week ago
E-Commerce

VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations

#openai
#alphabet
fromAol
2 days ago
E-Commerce

Alphabet will seek to reassure investors as AI rivals step up competition

fromAol
2 days ago
E-Commerce

Alphabet will seek to reassure investors as AI rivals step up competition

#artificial-intelligence
#marketing
fromDigiday
1 day ago
US politics

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

E-Commerce
fromAdExchanger
13 hours ago

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

Brands often misunderstand reach due to inflated measurement methods, leading to ineffective marketing strategies.
E-Commerce
fromDigiday
3 days ago

Nestle Waters proves with its Lion-winning 'Sopranos' ad that TikTok trends and AI stunts aren't necessary to make an impact

Nestlé Waters launched Sanpellegrino CIAO! emphasizing craftsmanship and Sicilian citrus, featuring Sopranos stars in a winning campaign.
fromDigiday
1 day ago
US politics

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

fromAdExchanger
13 hours ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

fromDigiday
3 days ago
E-Commerce

Nestle Waters proves with its Lion-winning 'Sopranos' ad that TikTok trends and AI stunts aren't necessary to make an impact

#user-engagement
fromSun Sentinel
7 hours ago

Boca Raton spent $70,000 on Times Square advertisement to lure New York businesses

Boca Raton's marketing campaign targeting New York City businesses and residents emphasizes relocating to avoid congestion, high taxes, and cold winters. Mayor Scott Singer has participated in local and national media appearances and launched the 'NYtoBoca' webpage as part of the effort.
Miscellaneous
#revenue-growth
#social-media
fromBoston.com
2 weeks ago
US news

X CEO Linda Yaccarino resigns after two years at the helm of Elon Musk's social media platform

fromTechCrunch
2 weeks ago
Social media marketing

X's ad business improved under departing CEO Linda Yaccarino, but it's still tough times ahead | TechCrunch

fromBoston.com
2 weeks ago
US news

X CEO Linda Yaccarino resigns after two years at the helm of Elon Musk's social media platform

fromTechCrunch
2 weeks ago
Social media marketing

X's ad business improved under departing CEO Linda Yaccarino, but it's still tough times ahead | TechCrunch

#streaming
fromwww.fourfourtwo.com
1 day ago

The 14 best football adverts EVER

Catch-up TV has reduced the prevalence of ads, but Nike's iconic football commercials remain memorable and highly anticipated.
Soccer (FIFA)
#billboard-campaign
#digital-marketing
fromDigiday
2 days ago
Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

fromDigiday
2 days ago
Television

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson's Albert Thompson

#consumer-behavior
fromFast Company
6 days ago
Film

More commercials are playing before movies: Are theater chains testing your patience or saving the box office?

fromFast Company
6 days ago
Film

More commercials are playing before movies: Are theater chains testing your patience or saving the box office?

#settlement
fromwww.mediaite.com
1 day ago
US politics

Trump Makes Shocking Claim His Settlement With Paramount Is Actually For $36 Million And Threatens Other Outlets to Get in Line

fromwww.mediaite.com
1 day ago
US politics

Trump Makes Shocking Claim His Settlement With Paramount Is Actually For $36 Million And Threatens Other Outlets to Get in Line

#subscription-service
#awards
fromThe Drum
3 days ago
Marketing

World Creative Rankings Mid-Year Leaderboards: the most-awarded campaigns of 2025 so far

fromThe Drum
3 days ago
Marketing

World Creative Rankings Mid-Year Leaderboards: the most-awarded campaigns of 2025 so far

fromRAIN News
5 days ago

RAIN Notes: July 18

In a recent survey, 59% of local advertisers reported dissatisfaction with their advertising spending, with many believing they overspend or underspend rather than allocating an appropriate amount.
Marketing
#monetization
#ai-technology
fromThe Motley Fool
4 days ago
E-Commerce

These Growth Stocks Are Down 36% to 86% From Their All-Time Highs. Is It Time to Buy Them? | The Motley Fool

fromThe Motley Fool
4 days ago
E-Commerce

These Growth Stocks Are Down 36% to 86% From Their All-Time Highs. Is It Time to Buy Them? | The Motley Fool

fromTECHBOOK
5 days ago

Major Laptop Manufacturer Reportedly Plans to Introduce Ads on Devices

HP plans to utilize laptops as platforms for personalized advertising, drawing inspiration from smart TVs. Initial tests of an ad format have already been conducted.
Digital life
#audience-engagement
fromAmazon Web Services
6 days ago

Supercharging Ad Creative with Amazon Bedrock and Amazon Nova: How AI is Revolutionizing Content Generation for Advertising & Marketing Use-Cases | Amazon Web Services

Generative AI tools revolutionize campaign creation and marketing asset localization, expediting asset creation and enhancing creativity within the advertising industry.
E-Commerce
#netflix
#omnicom
fromExchangewire
1 week ago
Digital life

Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Tops Estimates on APAC Strength

fromDigiday
1 week ago
US politics

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue's 'Wedding of the Year'

fromExchangewire
1 week ago
Digital life

Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Tops Estimates on APAC Strength

fromDigiday
1 week ago
US politics

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue's 'Wedding of the Year'

fromwww.aol.com
1 week ago

Publicis' CEO dismisses Meta threat, raises yearly growth guidance

"When Meta comes along and says that they can do everything themselves, I think that they are completely underestimating the intelligence of our customers, who, moreover, are not fooled."
E-Commerce
fromGlobal IP & Technology Law Blog
1 week ago

UK Information Commissioner opens consultation on its approach to regulating online advertising

ICO considers changes to consent requirements for low-risk online advertising.
Privacy professionals
#digital-media
fromExchangewire
1 week ago
E-Commerce

Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint

fromExchangewire
1 week ago
E-Commerce

Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint

#marketing-strategy
fromForbes
1 week ago

Hope Hydration Raised $20 Million To Bring Drinking Water To Times Square. Up Next? Flint, Michigan.

"Advertisers buy impressions," Jorge Richardson, cofounder and CEO of Hope Hydration, told Forbes. "If we can put free water in the places that have the highest impressions, we're both maximizing the number of ad impressions and maximizing our potential for impact."
E-Commerce
#google-ads
fromwww.cnbc.com
1 week ago

Sirius, long commercial-free in cars, is betting on advertising to capture new listeners

SiriusXM launched its first ad-supported subscription plan called SiriusXM Play, which costs under $7 per month for in-car listening and streaming.
fromExchangewire
1 week ago

Powerful AXA Ad Tops Rankings as Most Emotionally Engaging Campaign of Euro 2025

The nine-minute documentary-style video "Kicking Cancer: The World's Toughest Football Team" attracted the most intense positive emotions of any ad campaign linked to the women's international football tournament so far.
Marketing
fromAndroid Authority
1 week ago

Hate Google TV home screen ads? There's a new one for you to ignore

Google TV has recently introduced a new ad featuring Star Wars-themed Coca-Cola cans, displayed prominently at the top of the For You page, overshadowing other content.
Television
fromCreative Bloq
1 week ago

Apparently this optical illusion is extremely NSFW - but I can't see it, even if I squint

Once you realize what it actually is, you can't go back to what you first saw. Many who notice the illusion experience a moment of distress before it clicks in their brain.
Humor
fromFortune
1 week ago

Linda Yaccarino got the CEO title. She paid with her reputation

Linda Yaccarino's tenure as CEO of X was marked by significant challenges, including brand erosion, advertiser boycotts, and a tumultuous relationship with Elon Musk, ultimately leading to her departure.
Business
fromFast Company
1 week ago

How Kroger designed its catchy new sonic logo

Kroger has launched its first-ever sonic identity with a catchy logo and theme song that will be heard throughout its stores and on various media channels.
Marketing
#comcast
fromCreative Bloq
1 week ago

These ingenious McDonald's ads are a rodeo of optical illusions

The McDonald's Cowboy Closeups campaign features sartorial optical illusions that weave famous menu items into traditional Western fashion staples, provoking a playful hunger.
Miscellaneous
#elon-musk
fromDigiday
2 weeks ago
US politics

'Still not a top tier ad platform': Advertisers on Linda Yaccarino's departure as CEO of X

fromDigiday
2 weeks ago
US politics

'Still not a top tier ad platform': Advertisers on Linda Yaccarino's departure as CEO of X

fromExchangewire
2 weeks ago

Digest: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA

WPP has cut its full-year profit outlook following a sharp slowdown in new business and mounting client losses, sending its shares tumbling from 16% to 444 pence, the lowest level in 16 years.
Marketing
fromThe Daily Beast
2 weeks ago

Elon Musk Expert Says Trump Split Caused X CEO to Quit

"I'd guess she sided with Trump over Musk. Also without the Trump card, it was likely going to be hard to shake down advertisers with the threat of lawsuits."
US politics
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