My most important creative inspirations are my mom, Donna Westerkamp, who is a professional quilter, Monty Python movies, and the Giggly Squad podcast.
Boca Raton's marketing campaign targeting New York City businesses and residents emphasizes relocating to avoid congestion, high taxes, and cold winters. Mayor Scott Singer has participated in local and national media appearances and launched the 'NYtoBoca' webpage as part of the effort.
Generative AI tools revolutionize campaign creation and marketing asset localization, expediting asset creation and enhancing creativity within the advertising industry.
"Advertisers buy impressions," Jorge Richardson, cofounder and CEO of Hope Hydration, told Forbes. "If we can put free water in the places that have the highest impressions, we're both maximizing the number of ad impressions and maximizing our potential for impact."
The nine-minute documentary-style video "Kicking Cancer: The World's Toughest Football Team" attracted the most intense positive emotions of any ad campaign linked to the women's international football tournament so far.
WPP has cut its full-year profit outlook following a sharp slowdown in new business and mounting client losses, sending its shares tumbling from 16% to 444 pence, the lowest level in 16 years.