#advertising

#advertising

My most important creative inspirations are my mom, Donna Westerkamp, who is a professional quilter, Monty Python movies, and the Giggly Squad podcast.

Boca Raton's marketing campaign targeting New York City businesses and residents emphasizes relocating to avoid congestion, high taxes, and cold winters. Mayor Scott Singer has participated in local and national media appearances and launched the 'NYtoBoca' webpage as part of the effort.

In a recent survey, 59% of local advertisers reported dissatisfaction with their advertising spending, with many believing they overspend or underspend rather than allocating an appropriate amount.

HP plans to utilize laptops as platforms for personalized advertising, drawing inspiration from smart TVs. Initial tests of an ad format have already been conducted.

Generative AI tools revolutionize campaign creation and marketing asset localization, expediting asset creation and enhancing creativity within the advertising industry.

"When Meta comes along and says that they can do everything themselves, I think that they are completely underestimating the intelligence of our customers, who, moreover, are not fooled."

"Advertisers buy impressions," Jorge Richardson, cofounder and CEO of Hope Hydration, told Forbes. "If we can put free water in the places that have the highest impressions, we're both maximizing the number of ad impressions and maximizing our potential for impact."

The nine-minute documentary-style video "Kicking Cancer: The World's Toughest Football Team" attracted the most intense positive emotions of any ad campaign linked to the women's international football tournament so far.

Google TV has recently introduced a new ad featuring Star Wars-themed Coca-Cola cans, displayed prominently at the top of the For You page, overshadowing other content.

Once you realize what it actually is, you can't go back to what you first saw. Many who notice the illusion experience a moment of distress before it clicks in their brain.

Linda Yaccarino's tenure as CEO of X was marked by significant challenges, including brand erosion, advertiser boycotts, and a tumultuous relationship with Elon Musk, ultimately leading to her departure.

Kroger has launched its first-ever sonic identity with a catchy logo and theme song that will be heard throughout its stores and on various media channels.

The McDonald's Cowboy Closeups campaign features sartorial optical illusions that weave famous menu items into traditional Western fashion staples, provoking a playful hunger.

WPP has cut its full-year profit outlook following a sharp slowdown in new business and mounting client losses, sending its shares tumbling from 16% to 444 pence, the lowest level in 16 years.

"I'd guess she sided with Trump over Musk. Also without the Trump card, it was likely going to be hard to shake down advertisers with the threat of lawsuits."