Marketing has seen a significant decline over the past two decades, plagued by fraud, lies, and superficiality. Many industry practices have replaced substantial strategies with buzzwords and unreliable metrics. The disconnection between advertising promises and actual delivery has resulted in a proliferation of irrelevant content. Despite this decline, brands remain essential for innovation and growth. Marketing's current focus is tactical and shortsighted, neglecting the depth of historical insights that could guide better practices. The modern marketing playbook often fails mainstream brands, favoring strategies that only suit niche operations.
Marketing has lost its way, characterized by a significant decline over the past 20 years, filled with fraud, lies, and intellectual emptiness.
The gap between what advertising promises and what it delivers is embarrassing, with a growing amount of irrelevant content being served to consumers.
Brands are more essential than ever, but marketing has become tactical, short-term, and lacking in direction, ignoring centuries of knowledge.
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