#brand-strategy

[ follow ]
#marketing
Marketing tech
fromMarTech
1 month ago

Marketers could have saved Target and Southwest from themselves | MarTech

Everything in a company reflects its marketing, and misalignment can harm brand value.
Social media marketing
fromAdweek
1 month ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
Marketing tech
fromThe Drum
2 months ago

Balancing AI and fundamentals: how CMOs are transforming their organizations in 2025

Successful marketers integrate AI while prioritizing marketing fundamentals and data-informed strategies.
Marketing tech
fromThe Drum
3 weeks ago

J Walker Smith: the marketing futurist who says we're heading for a world with no kids

Brands must adapt to a declining birthrate and the rise of AI-driven consumer behavior.
Marketing tech
fromInc
3 weeks ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
Marketing tech
fromMarTech
1 month ago

Marketers could have saved Target and Southwest from themselves | MarTech

Everything in a company reflects its marketing, and misalignment can harm brand value.
Social media marketing
fromAdweek
1 month ago

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.
ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.
Marketing tech
fromThe Drum
2 months ago

Balancing AI and fundamentals: how CMOs are transforming their organizations in 2025

Successful marketers integrate AI while prioritizing marketing fundamentals and data-informed strategies.
Marketing tech
fromThe Drum
3 weeks ago

J Walker Smith: the marketing futurist who says we're heading for a world with no kids

Brands must adapt to a declining birthrate and the rise of AI-driven consumer behavior.
Marketing tech
fromInc
3 weeks ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
more#marketing
NYC LGBT
fromFast Company
1 day ago

Pride Month is looking very beige this year

Many brands are reducing Pride Month engagement due to political backlash and uncertainty over LGBTQ+ rights.
#customer-experience
Media industry
fromHubspot
1 month ago

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Inclusive marketing requires brands to thoughtfully choose specific identities to serve, rather than adopting a checklist approach.
fromHubspot
in 2 months
Social media marketing

The top inclusive marketing trends of 2025, according to Sonia Thompson

Media industry
fromHubspot
1 month ago

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Inclusive marketing requires brands to thoughtfully choose specific identities to serve, rather than adopting a checklist approach.
fromHubspot
in 2 months
Social media marketing

The top inclusive marketing trends of 2025, according to Sonia Thompson

more#customer-experience
fromLondon Business News | Londonlovesbusiness.com
2 days ago

Dr Martens profits slump - London Business News | Londonlovesbusiness.com

The message is clear this morning: get the most out of the brand stable. The company says that means matching the right product to the right shopper and there's work to be done, with revenue down in all key commerce channels.
Fashion & style
#e-commerce
UX design
fromMedium
3 weeks ago

5 brands that nail the art of omnichannel UX

Smart experience design is essential to leveraging new e-commerce tools effectively.
Brands like Dior and Oysho exemplify successful e-commerce strategies that enhance customer experiences.
Marketing tech
fromForbes
4 weeks ago

How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Scale without strategic precision is a liability for brand manufacturers, requiring adaptation to new market dynamics.
UX design
fromMedium
3 weeks ago

5 brands that nail the art of omnichannel UX

Smart experience design is essential to leveraging new e-commerce tools effectively.
Brands like Dior and Oysho exemplify successful e-commerce strategies that enhance customer experiences.
Marketing tech
fromForbes
4 weeks ago

How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Scale without strategic precision is a liability for brand manufacturers, requiring adaptation to new market dynamics.
more#e-commerce
#digital-marketing
Marketing tech
fromForbes
1 month ago

How To Drive Performance With An Integrated Digital Marketing Strategy

Digital marketing is essential for business success as it directly ties to corporate objectives and performance metrics.
Marketing tech
fromThe Drum
4 weeks ago

Why Merrell's digital marketing VP believes community is a brand's best tech play

Merrell is adapting its marketing strategy to promote outdoor activity while navigating economic and political challenges.
fromEntrepreneur
3 weeks ago
Social media marketing

How to Break Through Digital Noise With These 4 Creative Content Formats | Entrepreneur

Marketing tech
fromForbes
1 month ago

How To Drive Performance With An Integrated Digital Marketing Strategy

Digital marketing is essential for business success as it directly ties to corporate objectives and performance metrics.
Marketing tech
fromThe Drum
4 weeks ago

Why Merrell's digital marketing VP believes community is a brand's best tech play

Merrell is adapting its marketing strategy to promote outdoor activity while navigating economic and political challenges.
fromEntrepreneur
3 weeks ago
Social media marketing

How to Break Through Digital Noise With These 4 Creative Content Formats | Entrepreneur

more#digital-marketing
#influencer-marketing
fromDigiday
1 week ago
Marketing tech

How creator marketing has become key to Mastercard's culture-hacking strategy

Social media marketing
fromEntrepreneur
2 months ago

Why Micro-Influencers Are Beating Celebrities at Their Own Game | Entrepreneur

Micro-influencers are becoming more influential than mega-celebrities due to their authenticity and engagement with audiences.
Marketing tech
fromForbes
5 days ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Marketing tech
fromDigiday
1 week ago

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.
Marketing tech
fromThe Drum
4 weeks ago

From feed to street: why brands need to rethink influencer marketing

Influencer marketing is evolving to encompass various media formats beyond social platforms.
Brands are increasingly partnering with creators as integral parts of their marketing strategies.
Social media marketing
fromEntrepreneur
2 months ago

Why Micro-Influencers Are Beating Celebrities at Their Own Game | Entrepreneur

Micro-influencers are becoming more influential than mega-celebrities due to their authenticity and engagement with audiences.
more#influencer-marketing
#advertising
fromHackernoon
1 year ago
Growth hacking

The TechBeat: How Generative AI Is Reshaping PR Strategy, Brand Visibility, and Media Influence in 2025 (5/31/2025) | HackerNoon

fromHackernoon
1 year ago
Growth hacking

The TechBeat: How Generative AI Is Reshaping PR Strategy, Brand Visibility, and Media Influence in 2025 (5/31/2025) | HackerNoon

more#advertising
#innovation
Marketing tech
fromFast Company
2 months ago

The most innovative companies in public relations and brand strategies for 2025

This year's PR innovation honorees exemplify impactful creativity to rise above industry noise amidst fierce competition.
Marketing tech
fromFast Company
2 months ago

The most innovative companies in public relations and brand strategies for 2025

This year's PR innovation honorees exemplify impactful creativity to rise above industry noise amidst fierce competition.
more#innovation
fromTasting Table
2 weeks ago

22 Discontinued Mountain Dew Flavors You Might Never See Again - Tasting Table

Mountain Dew has evolved from its humble beginnings as a whiskey mixer in the 1940s, thanks to Pepsi's marketing strategies and flavor innovation.
SF food
fromRestaurant Dive
2 weeks ago

Chili's CMO on how 'culture pops' supercharge the chain's sales

As economic uncertainty persists and undermines consumer confidence, major restaurant brands have watched same-store sales growth flatten out or barely inch up, with Chili's being a notable exception.
Marketing tech
#social-media-marketing
fromAdweek
3 weeks ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromAdweek
3 weeks ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

more#social-media-marketing
#consumer-behavior
Online Community Development
fromThe Drum
2 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
London startup
fromHubspot
1 month ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.
Online Community Development
fromThe Drum
2 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
London startup
fromHubspot
1 month ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.
more#consumer-behavior
fromForbes
4 weeks ago

5 Brand Leadership Lessons From The Age Of Disinformation

To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for.
Social media marketing
Marketing tech
fromThe Drum
1 month ago

'Diversity isn't political, it's commercial': Edgar Hernandez on why brands need new playbook for growth

Brands often misunderstand DEI as merely diversity, while it's essential for growth and authentic engagement with diverse audiences.
#fast-food
more#fast-food
#sponsorship
Marketing tech
fromForbes
1 month ago

How Sequel Tampons Wins Female Brand Trust Through Men's Sports

Sequel's stadium sponsorship exemplifies a shift in recognizing menstruating fans' needs in sports settings.
more#sponsorship
Media industry
fromForbes
1 month ago

Brand Strategy: What It Is And Why It's The Pulse Of Great Businesses

Effective brand strategy shapes both external perceptions and internal organizational culture, fostering unity and clarity.
#sports-marketing
Women in technology
fromForbes
1 month ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
Women in technology
fromForbes
1 month ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
more#sports-marketing
fromFood & Beverage Magazine
1 month ago

BROKEN SHED VODKA NAMES COMPANY VETERAN PAUL CRISCUOLO AS PRESIDENT

Our team is strong and growing, these changes will ensure the brand is poised to take advantage of market opportunities in the premium, imported vodka category. We are thrilled to have Steve now lead our global expansion efforts as COO.
Wine
Media industry
fromInc
1 month ago

Why Every Brand Needs a Stump Speech

A stump speech is essential for politicians and brands, providing clarity, connection, and a memorable message.
Media industry
fromDigiday
1 month ago

Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners

Focusing on personal stories and innovation leads to strong connections for brands.
Business Insider's success on YouTube highlights the importance of diversified content and thoughtful strategy.
Media industry
fromAdweek
1 month ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
fromThe Drum
1 month ago

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Demonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.
Marketing tech
#social-media
fromForbes
2 months ago
Social media marketing

17 Tips For Brands Looking At New Platforms For Their Social Media Mix

Graphic design
fromThe Drum
1 month ago

Think your hacking the algorithm? You might be erasing your brand instead

Brands must focus on meaningful creativity over quantity to stand out in the saturated social media landscape.
fromForbes
2 months ago
Social media marketing

17 Tips For Brands Looking At New Platforms For Their Social Media Mix

more#social-media
Beer
fromFood & Beverage Magazine
1 month ago

DIAGEO AND MAIN STREET ADVISORS ANNOUNCE STRATEGIC JOINT VENTURE

Diageo and Main Street Advisors form a joint venture to enhance Ciroc and Lobos 1707 brands.
Nick Tran appointed as president to boost brand identity and growth.
fromstupidDOPE
2 months ago

Smart Cannabis Brands & Dispensaries Are Securing Their 4/20 Coverage Now-Are You? | stupidDOPE

In 2025, 4/20 marketing is less about flash sales and more about strategic positioning. Consumers are looking for brands they can trust.
Social media marketing
#ai-in-marketing
Social media marketing
fromAxios
2 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
2 months ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
Social media marketing
fromAxios
2 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
2 months ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
more#ai-in-marketing
fromInsideHook
2 months ago

My New Favorite Running Jacket Is a Tennis Jacket

On's rebranding strategy has successfully broadened its appeal beyond running to include tennis and streetwear, leveraging high-profile collaborations and Robert Federer’s influence.
Fashion & style
fromForbes
2 months ago

How Business Owners Can Combat The Wave Of AI-Generated Content

Content marketing remains one of the most effective and popular avenues for reaching audiences online through valuable posts on websites, blogs, and social media.
Marketing tech
Marketing tech
fromFast Company
2 months ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
Graphic design
fromItsnicethat
2 months ago

Vrints-Kolsteren's design practice is ever-evolving

Vrints-Kolsteren has expanded its creative design services beyond graphics to include storytelling and multi-disciplinary approaches.
[ Load more ]