#brand-strategy

#brand-strategy

Publicly available work visa data indicates that Nike has opened around 890 positions globally, as it seeks to revitalize its brand and market presence.

By pairing KFC's flavor-led messaging with top-tier podcast creators plus a healthy dose of humor, we created a campaign that felt more like fandom than advertising.

Brand strategy fundamentally defines who a brand is, what it stands for, and the reasons consumers should prefer it over competitors. It ensures the work is effective and aligned with clients' objectives, transforming creative ideas into actionable results that yield profit.

In-house teams provide control over workflows, collaboration, and brand alignment, but come with higher long-term costs including salaries, benefits, and training.

The future of global content faces a dilemma between creativity and efficiency, requiring brands to prioritize local voices and authentic storytelling for genuine connection.

White label means you buy a finished, off-the-shelf product and add your branding. This means several retailers can sell the same item - only the logo, box copy or user manual changes. Features, formula and supply chain stay with the manufacturer.

At EducationDynamics, we focus on the institutions that are ready to take bold steps forward. Our approach helps schools grow strategically and strengthen their brand.

The PR teams that learn how to feed this ecosystem properly—via smart content, precise localization, and semantically aligned narratives—will see their clients get surfaced more often.

A report by McKinsey backs this up. Companies that invest in brand evolution grow 20%-30% faster than those that don't. This isn't about having Coca-Cola-level budgets.

Giles Hedger discusses the homogenization of creativity, attributing it to AI and algorithms that limit cultural diversity, resulting in content that feels increasingly 'vanilla.'

AI branding tools promise speed, scale and studio-quality polish. But here's the truth: AI won't fix a messy brand. It will just make the mess more visible.

"What I really want to do right now is take it and bring it upstairs." - Frier expressed his excitement about hosting the replica of the UEFA Champions League trophy.

The focus on brand-led growth highlights a significant shift from product-led strategies; brands now serve as the essential distinction and protective moat in today's competitive landscape.

The message is clear this morning: get the most out of the brand stable. The company says that means matching the right product to the right shopper and there's work to be done, with revenue down in all key commerce channels.

The closure of CosMc's, designed to rival Starbucks, marks a surprising turn for McDonald’s, raising questions about future brand experiments and innovation.

Mountain Dew has evolved from its humble beginnings as a whiskey mixer in the 1940s, thanks to Pepsi's marketing strategies and flavor innovation.

As economic uncertainty persists and undermines consumer confidence, major restaurant brands have watched same-store sales growth flatten out or barely inch up, with Chili's being a notable exception.

To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for.