"Advertisers are increasingly putting their digital ad spend into Reddit (), drawn by the platform's growing audience and its influence on AI-powered search results, according to buyers and a slide deck viewed by ADWEEK, Trishla Ostwal reports. Five ad buyers told ADWEEK that brands are increasing their spend on Reddit, but also exploring creative ways to extend their reach on the platform."
"Some are sticking to paid campaigns, while others are reviving old threads, seeding "organic" posts via Discord, and even paying third-party groups to generate content, all to gain visibility in AI models like ChatGPT and Google's () Gemini that increasingly cite Reddit conversations, the author adds. Published first on TheFly - the ultimate source for real-time, market-moving breaking financial news. Try Now>>"
Advertisers are shifting more digital ad dollars to Reddit as the platform's audience expands and its content increasingly affects AI-powered search outcomes. Five ad buyers indicated growing investment and experimentation with tactics that go beyond traditional paid placements. Tactics include reviving old threads, seeding "organic" posts via Discord, and hiring third-party groups to generate content. Brands aim to improve visibility inside AI models such as ChatGPT and Google's Gemini, which increasingly cite Reddit conversations. Some brands keep paid campaigns while others focus on community-driven or covert content efforts to influence AI citations and consumer discovery.
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