#rebranding

#rebranding

The outgoing packaging for CVS's private-label health and wellness products looks overtly clinical, with tiny text and overwhelming information, requiring an update.

"Everybody knows that VMA-231 is transitioning to F-35s," said the unit's commanding officer, Lt. Col. Paul Truog, stressing that the final Harrier flight was not a "sad day" and asserting that "the Wing, the [Marine Aircraft Group], and the squadron are going to be more capable of responding to any crisis."

Bulletproof, once known for its emphasis on coffee mold, has rebranded to 'Coffee that lifts you up,' marking a significant shift in its marketing strategy.

The new Kia logo was meant to reflect modernity but instead created confusion, leading many to misread it as 'KN' instead of 'Kia'.

Oppo's upcoming A5m features specs identical to A5 4G, indicating it's a rebranded model for specific markets, priced at PLN 899.

The Freedom Camper, formerly known as the HitchHiker, maintains its core vision but offers enhanced size and versatility, starting at $3,299.

For unions, this represents a once-in-a-generation brand opportunity: to reintroduce themselves to the rising workforce not as relics of a bygone era, but as modern advocates who are shaping the future of work.

The new identity for NABS emphasizes its commitment to advancing mental wellness in the creative industries, embodying the concept of 'The Unstoppable Ally'.

"The GRA is dedicated to supporting Georgia's restaurant community, and as we grow, it's essential that our brand reflects our mission and impact," said Stephanie Fischer, GRA president + CEO.

I needed a big name that people would remember, even if it's attached to infamy, so that's why I bought these trademarks.

We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.

A new OnePlus tablet with the model number OPD2408 has been FCC certified, potentially indicating it's a rebranded version of the Oppo Pad 4 Pro.

The rebranding comes after the school achieved its best-ever exam results, placing it in the top 9% of schools nationally. The new name, Clarion, was chosen after consulting with parents, students, and the local community.

For most Shopify merchants, switching primary domain addresses is easy and automated, allowing quick rebranding to reflect new products or business focuses.

Hooters, the restaurant chain known for its chicken wings, its all-female serving staff in revealing outfits, has filed for bankruptcy to restructure its operations.

The dog rescue shelter founded by Joe Gatto is undergoing a rebranding to Cannoli's Sweet Life Senior Rescue, shifting focus to helping senior dogs.

"It's technically a four-person tent, but I'd say it comfortably fits two, along with an air mattress and backpacks/luggage."

WH Smith, a staple of UK town centres for over a century, will rebrand its High Street stores as TGJones after being sold to Modella Capital.

The promise to give individual names to each of the Overground's six lines was made in Sir Sadiq's 2021 re-election manifesto, telling Londoners that the network has grown considerably over recent years.

Twitter's now-removed bird logo sold for $34,375 at auction, highlighting the cultural significance of tech memorabilia amid Elon Musk's rebranding of the company to X.

The hospitality group behind Bamboo Club has rebranded the venue into Stolen Saddle, a country music bar emphasizing Tex-Mex cuisine and live entertainment.

"It can be a little complicated having the same name as a multinational military alliance. We felt that it was time to look at our name and do a rebrand."