#rebranding

#rebranding

Mary Alice Dorrance Malone Jr. has been elected to Campbell's board, continuing a family legacy that dates back to her great-grandfather's invention of condensed soup.

"The real magic will be the players we develop right here in North Jersey," Rossi said at a launch event at Paterson City Hall. "We're going to show what it means to be a Cosmo. The values, the style, the community - that's what draws people in."

The Dutch government aims to officially adopt 'The Netherlands' in promotional materials, aiming to rebrand and drop 'Holland' from its campaigns for sustainability.

The Port of Oakland plans to rebrand OAK as "Oakland San Francisco Bay Airport," positioning the city ahead of the Bay Area and alleviating traveler confusion.

The heritage jersey reflects the rich, compelling history of the St. Louis Blues, and it is one of the most classic jerseys in the National Hockey League.

Shutterstock is attempting to transform into a creative company that can also produce advertisements, generate AI content, and train large language models.

"This is a brand and a business model reimagined. This is a new company. This is not the old company," Renfrew told The Business of Beauty exclusively.

Ye f.k.a. Yeezy f.k.a. Kanye West is now going by the name Ye Ye, as per new business documents filed by his manager.

"As a whole, the date category-us and our competitors-is up 33% year over year."

The NBA's Orlando Magic unveiled a new logo and uniforms inspired by their original 1989-2000 designs, emphasizing a nostalgic connection with fans.

The outgoing packaging for CVS's private-label health and wellness products looks overtly clinical, with tiny text and overwhelming information, requiring an update.

"Everybody knows that VMA-231 is transitioning to F-35s," said the unit's commanding officer, Lt. Col. Paul Truog, stressing that the final Harrier flight was not a "sad day" and asserting that "the Wing, the [Marine Aircraft Group], and the squadron are going to be more capable of responding to any crisis."

Bulletproof, once known for its emphasis on coffee mold, has rebranded to 'Coffee that lifts you up,' marking a significant shift in its marketing strategy.

We build brands that don't just show up, we shake things up. We challenge. We push. We break things on purpose.

Oppo's upcoming A5m features specs identical to A5 4G, indicating it's a rebranded model for specific markets, priced at PLN 899.

The Freedom Camper, formerly known as the HitchHiker, maintains its core vision but offers enhanced size and versatility, starting at $3,299.

For unions, this represents a once-in-a-generation brand opportunity: to reintroduce themselves to the rising workforce not as relics of a bygone era, but as modern advocates who are shaping the future of work.

The new identity for NABS emphasizes its commitment to advancing mental wellness in the creative industries, embodying the concept of 'The Unstoppable Ally'.

VW will move away from the 'ID' prefix for its EVs, opting for more traditional car names, reflecting customer preferences and enhancing brand identity.

"The GRA is dedicated to supporting Georgia's restaurant community, and as we grow, it's essential that our brand reflects our mission and impact," said Stephanie Fischer, GRA president + CEO.