"The new branding steps away from the bright yellow and green Howard Hanna is known for in favor of a more muted palette of forest green and gold. The company has embraced a sleeker, more modern font. Today marks an important milestone for Howard Hanna. From the beginning, we've been committed to innovation in the real estate industry. Now, we have the opportunity to reimagine our brand honoring our legacy while embracing the future and building for the next 70 years,"
"The company said its refreshed look reflects Howard Hanna's commitment to innovation, growth and the communities it serves. In a press release, the company added that the new brand reflects its evolution from a single office in Pittsburgh to a nearly nationwide brand. This rebrand is not about changing who we are it's about reflecting who we've become, Hanna said."
Howard Hanna updated its visual identity by replacing the bright yellow and green palette with muted forest green and gold and adopting a sleeker, more modern font. The company frames the change as a milestone that honors its legacy while preparing for future growth and longevity. The refreshed look is intended to convey commitment to innovation, expansion, and the communities served. The rebranding also reflects the company's evolution from a single Pittsburgh office to a nearly nationwide presence. The new identity emphasizes continuity of values while signaling modernization and enhanced dedication to client experience across markets.
Read at www.housingwire.com
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