#marketing

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#content-creation
fromGeeky Gadgets
3 days ago
Graphic design

Create Stunning Content in Minutes with Gamma AI : Presentations, Websites Social Posts and More

fromGeeky Gadgets
3 days ago
Graphic design

Create Stunning Content in Minutes with Gamma AI : Presentations, Websites Social Posts and More

#leadership-change
Marketing tech
fromMarketing Dive
1 week ago

Droga departs Accenture Song CEO post at fluid moment for creativity

David Droga steps down as CEO of Accenture Song, transitioning to vice chair after significant revenue growth during his tenure.
Marketing tech
fromMarketing Dive
1 week ago

Droga departs Accenture Song CEO post at fluid moment for creativity

David Droga steps down as CEO of Accenture Song, transitioning to vice chair after significant revenue growth during his tenure.
#leadership
NYC startup
fromWWD
4 days ago

Equinox Hires Former Tory Burch Exec Bindu Shah as CMO and CDO

Equinox hires Bindu Shah to enhance marketing and digital strategy as CMO and CDO, focusing on brand awareness and member retention.
NYC startup
fromWWD
4 days ago

Equinox Hires Former Tory Burch Exec Bindu Shah as CMO and CDO

Equinox hires Bindu Shah to enhance marketing and digital strategy as CMO and CDO, focusing on brand awareness and member retention.
#sales
Marketing tech
fromwww.morningstar.com
1 week ago

Similarweb Launches AI Agents Powered by Comprehensive Digital Data, Delivering Results for Marketing and Sales Teams

Similarweb AI Agents leverage extensive digital data, revolutionizing business analysis and enabling faster, more effective decision-making for sales and marketing teams.
Marketing tech
fromForbes
3 days ago

Why Most Companies Fail At Storytelling-and How To Fix It

Storytelling is crucial for engaging customers and building genuine relationships, transcending purely transactional sales approaches.
Business intelligence
fromHarvard Business Review
1 day ago

Companies Are Using AI to Make Faster Decisions in Sales and Marketing

Real-time insights enhance decision-making in sales and marketing.
Swift, data-driven actions are essential for maintaining relevance in a competitive environment.
Marketing tech
fromwww.morningstar.com
1 week ago

Similarweb Launches AI Agents Powered by Comprehensive Digital Data, Delivering Results for Marketing and Sales Teams

Similarweb AI Agents leverage extensive digital data, revolutionizing business analysis and enabling faster, more effective decision-making for sales and marketing teams.
#social-media
Social media marketing
fromThe Conversation
3 days ago

Are influencers villains, victims or champions of change? The reality is more complex

Social media influencers simultaneously drive trends and raise ethical questions about authenticity and transparency in marketing.
fromAdweek
1 day ago
Marketing tech

Amazon Quietly Kills Posts Program That Brands Used to Drive Sales

fromGolfmagic
4 days ago
Social media marketing

'It's a natural fit...' Paige Spiranac confirms partnership with new golf brand

Social media marketing
fromThe Conversation
3 days ago

Are influencers villains, victims or champions of change? The reality is more complex

Social media influencers simultaneously drive trends and raise ethical questions about authenticity and transparency in marketing.
fromAdweek
1 day ago
Marketing tech

Amazon Quietly Kills Posts Program That Brands Used to Drive Sales

fromGolfmagic
4 days ago
Social media marketing

'It's a natural fit...' Paige Spiranac confirms partnership with new golf brand

SF LGBT
fromAol
23 hours ago

How Major Brands Profit from Pride Merchandise

Brands profit during Pride Month through merchandise, partnerships, and inclusive marketing while harnessing the spirit of LGBTQ+ celebration.
#innovation
Marketing tech
fromThe Drum
2 days ago

Finding the sweet spot between compliance and performance in advertising

Marketers must blend innovation with responsibility to achieve performance goals amidst budget and regulatory pressures.
fromThe Drum
3 days ago
Artificial intelligence

'We're here to learn': EY's Lou Cohen on AI, advertising and the compliance catch

fromDigiday
1 week ago
Marketing tech

T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards

Marketing tech
fromThe Drum
2 days ago

Finding the sweet spot between compliance and performance in advertising

Marketers must blend innovation with responsibility to achieve performance goals amidst budget and regulatory pressures.
fromThe Drum
3 days ago
Artificial intelligence

'We're here to learn': EY's Lou Cohen on AI, advertising and the compliance catch

fromDigiday
1 week ago
Marketing tech

T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards

#ai
Marketing tech
fromForbes
5 days ago

Marketing In The Age Of The Answer Economy

Marketers must adapt to AI and provide direct, nuanced answers to users' questions rather than generic content.
Marketing tech
fromDigiday
1 day ago

How AI-backed neuro-contextual technology is improving ad targeting

Neuro-contextual ad targeting utilizes AI to deeply understand consumer behavior, surpassing traditional methods.
The shift to neuro-contextual targeting improves ad relevance by focusing on audience emotions and intentions.
Marketing tech
fromAdweek
1 week ago

WPP Touts AI Investments in New B2B Campaign

WPP's new ad campaign highlights its AI initiatives and commitment to innovation in marketing.
Marketing tech
fromDigiday
2 days ago

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

Generative AI is increasingly central to marketing strategies despite public skepticism.
WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.
Graphic design
fromHubspot
1 week ago

Forget Photoshop: Google AI Studio is the new editing powerhouse

AI tools like Google Gemini revolutionize image editing, making it faster and more accessible for marketers.
Marketing tech
fromMarTech
1 day ago

These are the marketing activities most likely to convert visitors to prospects | MarTech

Human interaction is essential for converting visitors into prospects in marketing.
AI is reshaping marketing, but human creativity and empathy are still vital for success.
Marketing tech
fromForbes
5 days ago

Marketing In The Age Of The Answer Economy

Marketers must adapt to AI and provide direct, nuanced answers to users' questions rather than generic content.
Marketing tech
fromDigiday
1 day ago

How AI-backed neuro-contextual technology is improving ad targeting

Neuro-contextual ad targeting utilizes AI to deeply understand consumer behavior, surpassing traditional methods.
The shift to neuro-contextual targeting improves ad relevance by focusing on audience emotions and intentions.
Marketing tech
fromAdweek
1 week ago

WPP Touts AI Investments in New B2B Campaign

WPP's new ad campaign highlights its AI initiatives and commitment to innovation in marketing.
Marketing tech
fromDigiday
2 days ago

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

Generative AI is increasingly central to marketing strategies despite public skepticism.
WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.
Graphic design
fromHubspot
1 week ago

Forget Photoshop: Google AI Studio is the new editing powerhouse

AI tools like Google Gemini revolutionize image editing, making it faster and more accessible for marketers.
Marketing tech
fromMarTech
1 day ago

These are the marketing activities most likely to convert visitors to prospects | MarTech

Human interaction is essential for converting visitors into prospects in marketing.
AI is reshaping marketing, but human creativity and empathy are still vital for success.
#brand-strategy
fromThe Drum
1 week ago
Marketing tech

Judge of the Day: Jon Stona, vice president of global marketing at Airwallex

fromThe Drum
1 week ago
Marketing tech

Judge of the Day: Jon Stona, vice president of global marketing at Airwallex

Marketing tech
fromForbes
1 day ago

Moving Beyond Vanity Metrics: Marketing KPIs That Matter To The C-Suite

Vanity metrics can misrepresent genuine progress towards business objectives despite their appealing nature.
Artificial intelligence
fromFast Company
1 day ago

This corny 'conservative credit card' ad signals a very scary future for AI

Coign's AI-generated ad highlights significant changes in advertising and raises questions about technology's role in marketing and brand identity.
#consumer-behavior
#advertising
Marketing tech
fromwww.theguardian.com
5 days ago

Facebook and Instagram owner Meta to enable AI ad creation by end of next year

Meta's new AI tools threaten traditional advertising agencies by enabling brands to create and target ad campaigns directly.
Marketing tech
fromDigiday
3 days ago

TikTok insists to advertisers that it's a full-funnel platform, not just an entertainment app

TikTok aims to position itself as a full-funnel advertising platform, driving both brand awareness and performance.
fromDigiday
1 day ago
Marketing tech

Heineken uses hard numbers to foster better representation in social media ads

fromDigiday
4 days ago
Marketing tech

Roblox faces growing pains as marketers start to demand more ad transparency

Marketing tech
fromwww.theguardian.com
5 days ago

Facebook and Instagram owner Meta to enable AI ad creation by end of next year

Meta's new AI tools threaten traditional advertising agencies by enabling brands to create and target ad campaigns directly.
Marketing tech
fromDigiday
3 days ago

TikTok insists to advertisers that it's a full-funnel platform, not just an entertainment app

TikTok aims to position itself as a full-funnel advertising platform, driving both brand awareness and performance.
fromDigiday
1 day ago
Marketing tech

Heineken uses hard numbers to foster better representation in social media ads

fromDigiday
4 days ago
Marketing tech

Roblox faces growing pains as marketers start to demand more ad transparency

#content-strategy
Marketing tech
fromForbes
3 days ago

Forget The Logo-Put Your Face On It: The Personal Brand Playbook

Trust in personal branding is essential in today's content-saturated AI-driven market.
#gen-z
#audience-engagement
Social media marketing
fromForbes
3 days ago

Micro-Influencers: The Secret To Engaging Multicultural Audiences

Connecting with multicultural audiences requires tailored messages rather than a one-size-fits-all approach.
Micro-influencers can be more impactful than larger influencers in engaging multicultural demographics.
fromThe Drum
2 days ago
Marketing tech

How Paddy Power uses cultural radar and agency trust to create award-winning campaigns

Social media marketing
fromForbes
3 days ago

Micro-Influencers: The Secret To Engaging Multicultural Audiences

Connecting with multicultural audiences requires tailored messages rather than a one-size-fits-all approach.
Micro-influencers can be more impactful than larger influencers in engaging multicultural demographics.
fromThe Drum
2 days ago
Marketing tech

How Paddy Power uses cultural radar and agency trust to create award-winning campaigns

#video-games
Video games
fromwww.nytimes.com
2 days ago

Nintendo Has Something to Sell You

Nintendo's marketing reflects its evolution from targeting young boys to a broader audience that includes nostalgic adults and younger gamers.
Marketing tech
fromMarTech
3 days ago

Playbook Broken: Why old marketing tactics fail | MarTech

Traditional marketing playbooks are ineffective; adaptability is key in the fast-evolving digital marketplace.
Artificial intelligence
fromInc
3 days ago

How to Use This Free Video Generator to Punch Up Your Next Presentation

Microsoft is introducing free AI video generation in the Bing app, utilizing OpenAI's Sora model.
fromVariety
4 days ago

The Lede Company Acquires Heather Leeds Greenfield's Element Brand Group (EXCLUSIVE)

"Joining Lede presents an incredible opportunity to amplify the impact and reach of our services while preserving the boutique, relationship-focused approach that has defined the essence of Element Brand Group."
Marketing tech
fromDefector
4 days ago

The Cool Athlete Is No Longer In Production | Defector

They said, 'since you're so quiet and reserved and laid-back, wouldn't it be great to give you an alter ego?' Hardaway recalled about his conversations with Nike over the direction of their marketing campaign.
Social media marketing
#artificial-intelligence
Marketing tech
fromForbes
1 week ago

AI In Marketing: Amplifying The Human Touch

AI is reshaping marketing by enhancing creativity and efficiency while maintaining a human touch.
Marketing tech
fromMarTech
4 days ago

How AI flipped the funnel and made GTM tactics obsolete | MarTech

AI has fundamentally altered Go-to-Market strategies by causing them to collapse under their foundational assumptions of visibility and volume.
Marketing tech
fromMarTech
4 days ago

Full-stack marketers need support at the organizational and technological levels | MarTech

Full-stack marketers combine multiple marketing skills but struggle with unclear leadership and frequent task-switching.
fromBusiness Matters
4 days ago

The search is on for Britain's funniest business name with 2,500 prize up for grabs

The competition celebrates the creativity and personality of small business owners across the UK, providing a platform for humorous entrepreneurial names.
Startup companies
#pizza
New York City
fromNBC Connecticut
4 days ago

Does CT really have the best pizza? New billboards in NYC want a 'pizza' your mind

Connecticut claims 'Pizza Capital of the U.S.' title with bold New York billboards.
State plans digital campaigns targeting major pizza hubs.
fromNBC New York
4 days ago
New York City

Does CT really have the best pizza? New billboards in NYC want a 'pizza' your mind

Connecticut declares itself the Pizza Capital of the U.S. with billboards in New York daring locals to challenge this claim.
New York City
fromNBC Connecticut
4 days ago

Does CT really have the best pizza? New billboards in NYC want a 'pizza' your mind

Connecticut claims 'Pizza Capital of the U.S.' title with bold New York billboards.
State plans digital campaigns targeting major pizza hubs.
New York City
fromNBC New York
4 days ago

Does CT really have the best pizza? New billboards in NYC want a 'pizza' your mind

Connecticut declares itself the Pizza Capital of the U.S. with billboards in New York daring locals to challenge this claim.
Social media marketing
fromBenzinga
5 days ago

7 Proven Marketing Strategies Every Web3 Project Should Follow According To CredibilityX Media

Effective narrative control and community engagement are crucial to the success of Web3 projects.
fromTasting Table
5 days ago

Why Taco Bell's 1980s-Era Seafood Salad Is Unlikely To Return - Tasting Table

In the 1980s, Taco Bell aimed to stand out from fast food competition with its seafood salad, marketed as a healthier alternative to traditional burgers.
SF food
fromTechCrunch
5 days ago

Thousands of Netflix fans gather for Tudum | TechCrunch

Netflix’s annual Tudum marketing event showcased major upcoming projects, including 'Stranger Things 5', which will air in three parts starting November 26.
Media industry
Marketing tech
fromBusiness Matters
1 week ago

Is Your Marketing Partner an Asset or a Liability? Here's How to Tell

Strategic partnerships are essential for navigating a crowded digital landscape.
A good marketing partner understands your business and tailors strategies to fit your unique positioning.
fromDigiday
1 week ago

How composable identity unlocks cross-departmental performance

Modern business relies heavily on identity and understanding customers; marketing leads in operationalizing person-level resolution in organizations yet remains fragmented across departments.
Marketing tech
fromThe Washington Post
1 week ago

Judge dismisses suit of ex-janitor who says he invented Flamin' Hot Cheetos

Richard Montañez's inspiring story of inventing Flamin' Hot Cheetos is called into question by a Los Angeles Times investigation, leading to a legal dispute with Frito-Lay.
US news
Growth hacking
fromThe Drum
1 week ago

Bursty on rewriting livestream rulebook and winning big at The Drum Awards for Marketing

Livestreaming a 1,000-mile run on TikTok captured national attention, leading to significant charity fundraising and industry recognition.
Marketing tech
fromDigiday
1 week ago

Pitch deck: Here's how Amazon has been selling its DSP so far this year

Amazon is shifting its advertising strategy to leverage its data beyond its own platform, targeting a broader audience.
The company aims to position its DSP as a key player in the open web advertising space, competing with established ad tech firms.
Wearables
fromThe Drum
1 week ago

Ad of the Day: Oura gives the finger to advertising tropes about aging

Oura's campaign celebrates aging as a positive experience, challenging negative stereotypes in advertising.
fromTasting Table
1 week ago

Just In Time For Summer, Dunkin' Adds A New Refresher Flavor (One Starbucks Discontinued Years Ago) - Tasting Table

Dunkin' is launching a new summer Refresher flavor called Pink Spritz, a fizzy blend of guava, orange, and passionfruit, in response to customer demand.
Food & drink
fromDigiday
1 week ago

LinkedIn courts creators - and advertisers - with new performance metrics

LinkedIn's new creator metrics enable brands to see detailed insights on profile views, follower growth, and conversion actions from each post, enhancing advertising strategies.
Marketing tech
Marketing tech
fromMarTech
1 week ago

Drive smarter marketing-with data that leads | MarTech

Marketing resilience is essential for leaders facing pressure to prove value while spending less.
fromTasting Table
1 week ago

10 Ways McDonald's Happy Meals Have Changed Over The Years - Tasting Table

The original Happy Meal box design was meant to mimic cereal boxes, giving kids a chance to read, solve puzzles, and draw pictures while they ate.
SF food
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