Bottled water, dressed in labels beautifully depicted with flowing glaciers and pristine streams, is marketed as better than tap water, but many brands like Aquafina are essentially just filtered tap water.
I pitched my mom a very rational plan: I'd skip my last semester and instead spend 10 weeks in New Zealand and Australia doing extreme team-building with complete strangers. The program, Pacific Challenge, included skydiving, bungee jumping, spelunking into eel-filled water and multi-day wilderness hikes.
"For the creator, it signals legitimacy. For the institution, it signals that they're engaged with where attention and influencers actually live today," says Shana Davis, founder of influencer marketing agency Ponte Firm.
Johnnie Walker came out on top yet again, coursing ahead of its nearest competitor by nearly double the volume, with 21.6 million cases sold, and runner-up Ballantine's coming in second with 9.3 million.
We're absolutely thrilled to welcome Kerel as our new CMO. This is a game-changing moment for us at such a transformational time at GumGum. Kerel's unparalleled expertise in ad tech is exactly what we need to skyrocket our growth.