#marketing

#marketing

"Nike introduced 'Just do it' nearly four decades ago in 1988. Often used alongside the Nike swoosh logo, it became one of the most recognised brand assets in the world thanks to its authenticity and simplicity. So why mess with it? To clarify, this isn't a rebrand like some are making out. Instead, this stands as a one-off campaign that aims to relaunch the famous call to action by interrogating what it means."

Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off-even as more report using new tools like artificial intelligence to help boost their efforts. The latest State of Small Business Marketing report from Constant Contact finds that just 18% of small business owners are "very confident" that their marketing is effective, down from 27% in 2024.

Brand crossovers are everywhere right now - and getting weirder. Kate Spade released crossbody bags in the form of giant Heinz ketchup packets. Urban Outfitters released a back-to-school dorm collection with Chipotle that included a lamp shaped like a bag of chips and a metallic blanket that lets you wrap yourself up like a burrito. And Tecovas released $345 cowboy boots made with the same red vinyl used for Chili's restaurant booths and stamped with chili peppers, of course.

On the first day of this year's US Open, Alexandra Eala came back from 5-1 down in the third set to upset Clara Tauson in front of a rapturous crowd, Novak Djokovic rope-a-doped a fresher opponent barely half his age, Rebeka Masarova hit an overhead smash into the only racket-sized area inside the lines that would ensure she lost the point, and Daniil Medvedev all but incited a riot in the stands of Louis Armstrong Stadium while down match point.

Oreos are a staple of any grocery store's cookie aisle. Known as "milk's favorite cookie," the brand has used strategic advertising to stay relevant in the over one hundred years since its inception in 1912. Oreo's marketing has always changed with the times, and part of the reason the brand is still relevant today is because it relies heavily on the internet and social media, a very easy and convenient way to target specific consumers.

Marketers expect AI tools that enhance conversion rates or lower customer acquisition costs, rather than just theoretical insights. $64 to $72 billion is expected in 2025 capex, emphasizing the need for practical financial returns.

Anyone who has to know exactly what the rules are for inbox delivery is trying to figure out how close they can get to violating the rules without negative consequences. Senders that comply with the spirit of the rules don't care what the specifics of the rules are.

American Eagle's marketing campaign featuring Sydney Sweeney highlights challenges in effectively communicating with a diverse audience, as backlash arises over perceived racist and sexual undertones.

Google Ads can be a powerful tool for businesses, but understanding when to start and how to conduct keyword research is crucial for campaign effectiveness.

M&M's mascots are anthropomorphic candies and have become iconic due to their personality, even embracing their cannibalistic nature in commercials that discuss how good they are.

Data-driven personalization transforms how entertainment brands connect with audiences, delivering tailored offers based on customer preferences and enhancing engagement through smart analytics.

Swift's tour appearances have become economic events. The singer's Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts.

Our campaign aimed to confront the alarming findings that microplastics were found in 80% of tested penises, prompting a critical conversation about environmental impact.

While the lack of federal regulation in the U.S. presents a loose framework for AI, it contrasts with Europe’s stricter data and privacy laws, increasing calls for transparency and safety.

When a member - executive, employee, creator, or industry expert - shares an event Page, marketers can now promote that post with a Thought Leader Event Ad.

"Over the past few years we've seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don't know that's just the tip of the iceberg. There's an entire magical world of McDonaldland filled with characters, places and lore."

Beyoncé’s Levi’s 'Reiimagine' campaign effectively blends sensuality and self-awareness, revisiting nostalgia while making it relevant and empowering, resulting in a significant revenue increase for Levi's.

Hightouch's AI decisioning tool helps brands reach customers on a one-to-one basis by analyzing campaign results and providing nuanced insights for personalized messaging.

Brand marketers at global conglomerates and small enterprises alike have been following the twists and turns of the tariff conversation since U.S. President Donald Trump took office in January.