#marketing

#marketing

Coca-Cola has one of the largest, if not the largest, number of Facebook followers out of all food and beverage companies in the world, with a whopping count of 108 million.

This year, they just did not come. I've experienced a very noticeable drop in sponsorship income.

Google is testing shoppable ads within Gmail that transform the Promotions tab into a product-rich experience, displaying a carousel of products with visuals and pricing.

An apparently cutting-edge ad campaign for the latest installment of the "I Know What You Did Last Summer" franchise is terrifying New Yorkers from Coney Island to Manhattan.

Maximilian vom Eyser stated, "If you're an advertiser using tROAS in Google Ads, you now can use Smart Bidding Exploration at the campaign or portfolio level."

Causal AI enables us to quantify the time-lagged, material impact of GTM investments on future business outcomes, signaling a shift in how GTM is accounted for.

The IPA Bellwether Report indicates a +5.5% net balance for marketing budgets in Q2 2025, marking the strongest growth in a year.

Despite MLB's intentions to enhance the draft experience, attendance has dwindled over the years. The lack of players particularly affects the marketing aspect, which commissioner Rob Manfred emphasized as crucial.

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.

Aude Gandon has been appointed as the chief marketing and digital officer of Estée Lauder Companies, with a focus on leveraging her expertise in transforming consumer-facing businesses.

JanSport doubled down on humor and emotional connection with Gen Z while refreshing their product line with trends such as bows, coconuts, and animal prints.

AI adoption remains notably slow despite the perception of widespread use, with only 8% of enterprises achieving organization-wide adoption and less than 20% reporting revenue increases.

According to Salesforce, nearly a quarter (24%) of consumers are comfortable with the idea of agents shopping for them. This rises to 32% when taking Gen Z in isolation.

Investing 8-12% of total revenue in marketing is a solid rule of thumb according to the U.S. Small Business Administration (SBA). Companies aiming for rapid growth may surpass this range, with leading brands like Hims & Hers and Expedia reportedly allocating close to 50% of their revenue to marketing efforts.

In 1979, McDonald's exec Bob Bernstein transformed packaging into an attraction, launching the first Happy Meal with a toy, marking a new trend in fast food marketing.

Vinyl wrapping services have emerged as a transformative tool for businesses seeking to enhance their brand visibility and identity. By offering a versatile and cost-effective solution, vinyl wrapping allows companies to create striking visual impressions that resonate with their target audience.

PR and marketing are essential tools for startups to attract investors, customers, and talent. Effective strategies include crafting compelling narratives, positioning for growth, and building strong brands.

We have 20 companies right now promoting our logo. Other companies much larger than ours are promoting our logo, not on purpose, but we can't help but be there by nature of this sponsorship.

Transport for London (TfL) seeks a sponsor for the Waterloo & City line, offering full-line branding and opportunities for experiential marketing in central London.

Target trying so hard to get black people back in stores without hardcore apologizing. They let Kai and AMP have a sleepover in the store. Idc how many influencers they pay, still not shopping there,✨

Leapmotor, a new electric car brand, is offering free bungee jumps to attract visitors and inspire them to consider going electric.

Kizik's shoes are such a "demonstrative product" that the brand's conversion rate in stores is 75% if people try on a pair, CMO Elizabeth Drori shared.

The renewed Ribena identity features a revitalized wordmark and icon design, ensuring both modern appeal and preservation of the brand's iconic heritage.