#marketing-strategy
#marketing-strategy
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#social-media
Social media marketing
fromMarketing Dive
2 weeks agoSMBs rely heavily on social media for marketing and growth, study says
Social media is crucial for small business growth, despite content challenges.
Many SMBs struggle with content creation and staying abreast of trends.
AI technology adoption is increasing among small businesses for marketing support.
Media industry
fromVariety
1 day agoHow Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy
Brands can connect with Gen Z consumers through gaming communities and social networks.
Creators are becoming independent, generating income without brand partnerships.
Brand safety is essential when targeting creators within the gaming ecosystem.
Social media marketing
fromMarketing Dive
2 weeks agoSMBs rely heavily on social media for marketing and growth, study says
Social media is crucial for small business growth, despite content challenges.
Many SMBs struggle with content creation and staying abreast of trends.
AI technology adoption is increasing among small businesses for marketing support.
Media industry
fromVariety
1 day agoHow Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy
Brands can connect with Gen Z consumers through gaming communities and social networks.
Creators are becoming independent, generating income without brand partnerships.
Brand safety is essential when targeting creators within the gaming ecosystem.
#ai-in-marketing
Marketing tech
fromFast Company
4 days agoTurn data into dollars
E-commerce brands focusing on smart engagement are outperforming traditional advertising methods.
Leveraging customer data and AI can drive meaningful revenue and engagement.
Increasing customer lifetime value during checkout is crucial for growth.
Marketing tech
fromFast Company
4 days agoTurn data into dollars
E-commerce brands focusing on smart engagement are outperforming traditional advertising methods.
Leveraging customer data and AI can drive meaningful revenue and engagement.
Increasing customer lifetime value during checkout is crucial for growth.
#advertising
Marketing tech
fromForbes
2 weeks agoMeta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?
Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.
A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.
Marketing tech
fromForbes
2 weeks agoMeta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?
Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.
A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.
fromAdvertise
1 day agoContent Distribution
Make sure your content reaches all the right people. When you partner with EdWeek, the content distribution options are plentiful, and best when paired with multiple tactics to ensure you're meeting your target audience where they go to consume content.
Marketing tech
#business-growth
Marketing tech
fromForbes
2 days agoHow Much Should A $5 Million Business Spend On Marketing?
Scaling a business requires a strategic marketing system, not just personal networking efforts.
Focusing on marketing budgets is crucial for growth-oriented businesses.
Effective scaling involves investing 10%-11% of revenue into a comprehensive marketing strategy.
Marketing tech
fromForbes
2 days agoHow Much Should A $5 Million Business Spend On Marketing?
Scaling a business requires a strategic marketing system, not just personal networking efforts.
Focusing on marketing budgets is crucial for growth-oriented businesses.
Effective scaling involves investing 10%-11% of revenue into a comprehensive marketing strategy.
#consumer-behavior
Artificial intelligence
fromAdweek
1 week agoBrands Need to Stand Out as Bots Begin Buying
AI agents are transforming digital commerce by managing shopping and payments on behalf of consumers.
Social media marketing
fromDigiday
2 weeks agoDanone takes cues from pharma marketing as GLP-1 changes American appetites
Food brands are responding to GLP-1 drug usage by adapting product offerings and marketing strategies.
Danone's Oikos targets health-focused consumers using a multi-channel strategy influenced by pharmaceutical marketing.
#audience-engagement
Marketing tech
fromThe Jerusalem Post | JPost.com
1 week agoTariq Khatri's quiet revolution: Redefining digital marketing with precision and purpose
Tariq Khatri's innovative digital marketing strategies emphasize audience engagement over budget, proving that effective campaigns can triumph without vast resources.
Marketing tech
fromThe Jerusalem Post | JPost.com
1 week agoTariq Khatri's quiet revolution: Redefining digital marketing with precision and purpose
Tariq Khatri's innovative digital marketing strategies emphasize audience engagement over budget, proving that effective campaigns can triumph without vast resources.
Marketing tech
fromMarTech
1 week agoHow to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech
CTV is set to grow rapidly in advertising due to its unique ability for storytelling and digital targeting options.
Strategic use of CTV can enhance overall marketing performance and is best added when other channels struggle.
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