Artificial intelligence
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Artificial intelligence
Marketing tech
fromFast Company
3 weeks agoTurn data into dollars
E-commerce brands focusing on smart engagement are outperforming traditional advertising methods.
Leveraging customer data and AI can drive meaningful revenue and engagement.
Increasing customer lifetime value during checkout is crucial for growth.
Marketing tech
fromForbes
1 month agoHow To Prove Marketing's Worth To The C-Suite
CMOs must demonstrate marketing achievements to maintain relevance.
Alignment of marketing goals with business objectives is essential for success.
Marketing tech
fromForbes
3 months ago5 Takeaways On AI And Marketing Content
Embracing AI in marketing is essential for growth and cost reduction, reshaping traditional approaches.
Successful implementation of AI requires a clear strategy and new skill sets for marketers.
Marketing tech
fromMarTech
1 month agoGoogle Marketing Live 2025: Everything you need to know | MarTech
AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
Marketing tech
fromForbes
2 months agoAI In Content Marketing: The Two Sides Of Digital Innovation
AI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
#digital-transformation
Marketing tech
fromMarTech
3 months agoHow B2B marketing is becoming a strategic growth driver | MarTech
B2B tech marketing is shifting to a customer-first, data-driven approach.
Artificial intelligence
fromKen Yeung
3 weeks agoThe AI Economy: Non-Obvious Guide to Using AI for Marketing Review
AI is transforming marketing by providing practical tools for marketers to enhance creativity and productivity.
fromThe Drum
1 week agoMarketing tech
'It's the greatest sparring partner you can have': EY's CMO on AI adoption
Marketing tech
fromMarTech
3 months agoHow B2B marketing is becoming a strategic growth driver | MarTech
B2B tech marketing is shifting to a customer-first, data-driven approach.
Artificial intelligence
fromKen Yeung
3 weeks agoThe AI Economy: Non-Obvious Guide to Using AI for Marketing Review
AI is transforming marketing by providing practical tools for marketers to enhance creativity and productivity.
fromThe Drum
1 week agoMarketing tech
'It's the greatest sparring partner you can have': EY's CMO on AI adoption
#consumer-behavior
Media industry
fromAol
1 month agoThe Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'
The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
Marketing tech
fromForbes
1 month ago15 Ways To Leverage LLMs In Your Business's Marketing Strategy
Adopting large language models can significantly enhance marketing strategies by improving content personalization and analyzing consumer behavior.
Marketing tech
fromHackernoon
2 years agoStop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon
AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
fromDigiday
1 day agoMarketing tech
The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI
Media industry
fromAol
1 month agoThe Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'
The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
Marketing tech
fromForbes
1 month ago15 Ways To Leverage LLMs In Your Business's Marketing Strategy
Adopting large language models can significantly enhance marketing strategies by improving content personalization and analyzing consumer behavior.
Marketing tech
fromHackernoon
2 years agoStop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon
AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
fromDigiday
1 day agoMarketing tech
The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI
#advertising
Artificial intelligence
fromThe Drum
1 month agoMarketing tech
Declassified: how AI is cracking the creative effectiveness code
fromwww.npr.org
2 days agoArtificial intelligence
An AI video ad is making a splash. Is it the future of advertising?
Artificial intelligence
fromThe Drum
1 month agoMarketing tech
Declassified: how AI is cracking the creative effectiveness code
fromwww.npr.org
2 days agoArtificial intelligence
An AI video ad is making a splash. Is it the future of advertising?
#brand-strategy
Social media marketing
fromAxios
3 months agoCommunicator Spotlight: Sona Iliffe-Moon of Yahoo
Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
2 months agoAdvertisers look for flexibility as uncertainty around tariffs swirls
Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
fromThe Drum
1 month agoSocial media marketing
We can still save influencer marketing before AI eats it alive
fromForbes
3 months agoMarketing tech
Your Audience Is Talking-Here's How AI Turns Their Words Into Impact
Social media marketing
fromAxios
3 months agoCommunicator Spotlight: Sona Iliffe-Moon of Yahoo
Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
2 months agoAdvertisers look for flexibility as uncertainty around tariffs swirls
Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
fromThe Drum
1 month agoSocial media marketing
We can still save influencer marketing before AI eats it alive
fromForbes
3 months agoMarketing tech
Your Audience Is Talking-Here's How AI Turns Their Words Into Impact
#personalization
Marketing tech
fromForbes
1 month agoThe Future Of Marketing Is Personal
Personalization in marketing is critical for success, as consumers expect relevant experiences and messaging.
Marketers should focus on smarter, data-driven strategies to remain competitive amidst evolving consumer expectations.
fromForbes
1 week agoMarketing tech
How To Leverage Automated Emails: 17 Tips To Reach Target Audiences
Marketing tech
fromForbes
1 month agoThe Future Of Marketing Is Personal
Personalization in marketing is critical for success, as consumers expect relevant experiences and messaging.
Marketers should focus on smarter, data-driven strategies to remain competitive amidst evolving consumer expectations.
fromForbes
1 week agoMarketing tech
How To Leverage Automated Emails: 17 Tips To Reach Target Audiences
fromDigiday
1 week agoWTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.
Marketing tech
Podcast
fromRAIN News
2 weeks agoGumball intros Adaptive Ads, blending AI with host reads
Gumball introduces Adaptive Ads, leveraging AI for personalized and scalable podcast advertising.
Artificial intelligence
fromThe Daily Upside
2 weeks agoAI's Potential Marketing Payoffs Come With Outsized Brand Risks
Meta aims to fully automate ad creation and targeting with AI by 2026, enhancing efficiency for businesses.
Marketing tech
#machine-learning
fromHackernoon
55 years agoArtificial intelligence
Standing on AI Giants: How InteraSSort Builds on Marketing and Tool Integration Research | HackerNoon
fromMarTech
2 months agoMarketing tech
How to tell if it's real AI or just automation at a higher price | MarTech
fromHackernoon
55 years agoArtificial intelligence
Standing on AI Giants: How InteraSSort Builds on Marketing and Tool Integration Research | HackerNoon
fromMarTech
2 months agoMarketing tech
How to tell if it's real AI or just automation at a higher price | MarTech
#customer-acquisition
Marketing tech
fromHarvard Business Review
1 month agoDoes the Chief Marketing Officer Role Need an Update?
The CMO role is evolving due to digital transformation and increased data utilization.
Growth hacking
fromClickUp
3 weeks ago25+ Best Growth Marketing Agencies for 2025 | ClickUp
Partnering with a specialized growth marketing agency is essential for leveraging data-driven strategies to boost customer acquisition and retention.
#creativity
fromThe Drum
1 month agoArtificial intelligence
Raising the bar: the power of storytelling in the AI era
fromExchangewire
4 weeks agoMarketing tech
Made for Ignoring: Why Optimisation Is Killing Advertising's Soul - ExchangeWire.com
fromThe Drum
1 month agoArtificial intelligence
Raising the bar: the power of storytelling in the AI era
fromExchangewire
4 weeks agoMarketing tech
Made for Ignoring: Why Optimisation Is Killing Advertising's Soul - ExchangeWire.com
#search-engine-optimization
Artificial intelligence
Marketing tech
fromForbes
4 weeks agoThe Changing Nature Of SEO: How To Stay Relevant
SEO is now dynamic and requires a strategic approach, as traditional methods no longer guarantee success.
Marketing tech
fromForbes
1 month agoAre In-Housing And AI Causing A Perfect Storm For Marketing Agencies?
The shift to in-house marketing among brands is increasing, partially driven by AI, but broader cultural shifts are also influencing this trend.
#content-creation
Artificial intelligence
fromHubspot
1 month agoArtificial intelligence
How to maintain authenticity in your social media strategy - even with AI
fromForbes
3 months agoSocial media marketing
How AI Agents Can Help You Manage Your Social Media In 2025
fromHubspot
in 1 weekMarketing tech
Did HubSpot Really Lose 80% of Blog Traffic? Here's What Actually Happened - and What It Means for Marketers
fromMarTech
2 months agoArtificial intelligence
5 things we learned about AI at the Spring 2025 MarTech Conference | MarTech
Artificial intelligence
Artificial intelligence
fromHubspot
1 month agoHow to maintain authenticity in your social media strategy - even with AI
Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
fromForbes
3 months agoSocial media marketing
How AI Agents Can Help You Manage Your Social Media In 2025
fromHubspot
in 1 weekMarketing tech
Did HubSpot Really Lose 80% of Blog Traffic? Here's What Actually Happened - and What It Means for Marketers
fromMarTech
2 months agoArtificial intelligence
5 things we learned about AI at the Spring 2025 MarTech Conference | MarTech
#marketing-technology
fromMarTech
1 month agoMarketing tech
Databricks takes aim at marketers with new platform for data and AI | MarTech
fromMarTech
1 month agoArtificial intelligence
Content generation outpaces other applications of AI for marketers | MarTech
Marketing tech
fromMarTech
1 month agoDatabricks takes aim at marketers with new platform for data and AI | MarTech
Databricks launches Data Intelligence for Marketing to unify and streamline marketing data, addressing integration challenges faced by teams.
fromMarTech
1 month agoArtificial intelligence
Content generation outpaces other applications of AI for marketers | MarTech
Marketing tech
#marketing-strategies
fromHubspot
2 months agoArtificial intelligence
Using AI to Get Your Business Branding Right - My Favorite Tips and Tools
fromGeeky Gadgets
1 month agoMarketing tech
Why Vibe Marketing is the Secret AI Weapon Your Business Needs
fromForbes
2 months agoMarketing tech
18 Strategies To Maximize Lead Generation On A Tight Marketing Budget
fromHubspot
2 months agoArtificial intelligence
Using AI to Get Your Business Branding Right - My Favorite Tips and Tools
fromGeeky Gadgets
1 month agoMarketing tech
Why Vibe Marketing is the Secret AI Weapon Your Business Needs
fromForbes
2 months agoMarketing tech
18 Strategies To Maximize Lead Generation On A Tight Marketing Budget
#media-planning
Media industry
fromThe Drum
1 month agoScreens, signals & swivel chairs - the new media power plays overheard at Possible
The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
fromDigiday
3 months agoMarketing tech
Media buying briefing: Havas' cookieless solution has become key link in its operating model
Media industry
fromThe Drum
1 month agoScreens, signals & swivel chairs - the new media power plays overheard at Possible
The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
fromDigiday
3 months agoMarketing tech
Media buying briefing: Havas' cookieless solution has become key link in its operating model
#marketing-automation
Marketing tech
fromMarTech
2 months agoAre marketers really replacing martech tools with low-cost, AI-generated apps? | MarTech
Marketers are increasingly using AI to replicate popular martech applications at lower costs, enhancing efficiency while reducing operational burdens.
fromMarTech
1 month agoMarketing tech
10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech
Marketing tech
fromMarTech
2 months agoAre marketers really replacing martech tools with low-cost, AI-generated apps? | MarTech
Marketers are increasingly using AI to replicate popular martech applications at lower costs, enhancing efficiency while reducing operational burdens.
fromMarTech
1 month agoMarketing tech
10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech
Graphic design
Artificial intelligence
fromForbes
2 months agoTo Avoid Electrocution In PR And Marketing, Approach AI-Powered Tools As Accelerants
AI tools can enhance PR and marketing but shouldn't replace human expertise and oversight.
Marketing tech
fromAdweek
2 months agoYour Global AI Strategy Needs a Cultural Upgrade
Technology alone cannot bridge cultural divides in global marketing.
Localized campaigns driven by cultural intelligence outperform automated AI-driven efforts.
Marketing tech
fromBusiness Matters
2 months agoWhy You Can't Afford to Ignore Hyperpersonalisation in Marketing
Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.
fromPractical Ecommerce
2 months agoHoneymoon Is Ending for Email Marketing
Email marketing has long been considered a highly profitable channel due to its high ROI, but recent changes in email clients are challenging its effectiveness.
Marketing tech
#marketing
fromMarTech
3 months agoMarketing tech
How Deming's 14 principles provide the foundation for Positionless Marketing | MarTech
fromMarTech
3 months agoMarketing tech
How Deming's 14 principles provide the foundation for Positionless Marketing | MarTech
Marketing tech
fromadlibweb.
3 months agoAI Meets Authenticity: Balancing Automation and Human Touch in Content Marketing
Balancing technology with human touch is essential for authentic content in marketing.
AI generates efficient content, but risks losing emotional and personal connections.
Artificial intelligence
fromDigiday
3 months agoHow generative AI is changing creator contracts to prevent brand and copyright risks
Agencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
#digital-marketing
Marketing tech
fromresund Startups
3 months agoMarketing tech
Join the Digital Marketing Revolution at Digital Marketing Day - March 25th, 2025
Marketing tech
fromresund Startups
3 months agoMarketing tech
Join the Digital Marketing Revolution at Digital Marketing Day - March 25th, 2025
Marketing tech
Artificial intelligence
Marketing tech
Artificial intelligence
fromCreative Bloq
4 months agoHow to use AI properly - 5 tips to help you get the most from the tech
AI enhances marketing workflows, allowing humans to focus on storytelling and brand identity rather than just automating tasks.
Marketing tech
fromClickUp
4 months ago10 Best ChatGPT Alternatives for Marketing for 2025 | ClickUp
AI integration in marketing is essential, as it enhances productivity and allows marketers to focus on more creative and strategic tasks.
Artificial intelligence
fromAdweek
5 months agoBrands That Invest In Immersive Experiences Must Change The Way They Think About ROI
Imagine you're a brand, and you want to target a particular audience around content, and you can actually have a one-on-one conversation and ask questions, and then you own the data, you own the customer, and you own the experience—not Meta, Google, or someone else. It's about helping businesses be empowered to own their own data, own their customer, own their experience.
Marketing
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