#content-strategy

#content-strategy

YouTube's algorithm prioritizes signals that indicate whether people enjoy the content. And with recommendations driving 70% of what gets watched on the platform, understanding how that algorithm works is essential to building a successful strategy.

Search Engine Reputation Management (SERM) is crucial for maintaining a positive online presence by promoting favorable content and demoting negative information.

According to Forrester, nearly one in five (18%) US online adults returned an item bought online because the description was inaccurate.

Netflix is investing heavily in live events, music competitions and unscripted formats, adding elements of appointment viewing to its offering.

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.

We need to move from creating filler to creating killer web content. In the age of AI, we don't need more content. We need content that's consistent, distinctive, and aligned with strategy.

Anna Wintour's departure as editor-in-chief of Vogue marks a pivotal shift in publishing, emphasizing system-based operations over individual editorial control.

Bob Iger announced a significant shift in Marvel's strategy, emphasizing a reduced output of content to focus on higher quality production, aiming for only two TV series annually.

The Criterion Channel rejects the infinite-content model, curating rotating collections of select films that appear for just a few months.

Alice Severs is recognized for her work integrating complex financial concepts into understandable content, demonstrating a unique blend of creativity and strategy that engages audiences.

Gamblizard.de has quickly grown from a small initiative into one of the most trusted information sources for German casino players, translating localized strategy into profits.

A well-crafted content calendar Google Sheets template can support a smooth, effective workflow. Ideal templates should offer features that simplify planning and boost productivity.