"Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such as ChatGPT. Many case studies claim that this is an effective strategy. In fact, there are now more AI-generated articles being published on the web than human-written articles published online in November 2024, according to a study by Graphite, an AI search agency."
"The study shows that despite the ubiquity of AI-generated content, it does not actually perform well in search and answer engines: 86% of articles ranking in Google Search are written by humans, and only 14% are generated using AI. 82% of articles cited by ChatGPT and Perplexity are written by humans, and only 18% are generated using AI. When AI-generated articles do appear in Google Search, they tend to rank lower than human-written articles."
Companies have published millions of AI-generated articles to drive traffic from Google Search and answer engines, aiming to rank for popular searches at minimal cost. Traffic from answer engines like ChatGPT to websites increased significantly since January 2025, prompting further use of AI-generated content. The number of AI-generated articles published online in November 2024 exceeded human-written articles. Despite widespread publication and improving AI quality, human-written articles dominate high-ranking positions: 86% of Google Search rankings and 82% of sources cited by ChatGPT and Perplexity are human-written. AI-generated articles tend to rank lower, and heavy human editing was not evaluated.
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