#digital-marketing

#digital-marketing

Server-side Conversion APIs (CAPIs) enable brands to bypass browser-based tracking limitations by sending marketing data directly to ad platforms, ensuring privacy compliance.

Esports betting has evolved into a multi-billion-dollar global industry, attracting tech entrepreneurs, digital marketers, and investors due to its rapidly expanding market.

Growing on Instagram in 2025 is brutal without social proof. Most users won't follow your profile unless you already have a substantial following as social proof.

Morgan Stanley upgraded Pinterest to a buy-equivalent rating, highlighting that the company's AI investments are boosting its advertising business and engagement.

Publishing without effective distribution leads to missed opportunities for backlinks, media mentions, and AI inclusion, ultimately hindering the visibility and impact of your content.

Businesses that use mobile push notifications see up to an 88% boost in app engagement, while 65% of users come back within 30 days when push is enabled.

District Copper Corp has partnered with Capitaliz On It for a digital marketing campaign to increase investor awareness and attract new investors, enhancing market presence.

The IPA Bellwether Report indicates a +5.5% net balance for marketing budgets in Q2 2025, marking the strongest growth in a year.

On July 1, Cloudflare, which powers about 20% of global web traffic, rolled out a bold new stance: default blocking of AI bots like OpenAI's GPTBot and Anthropic's Claude unless sites explicitly allow or monetize access.

YouTube has been making overtures to agencies and brand advertisers in the hope they'll increase their media investments with the Google-owned video platform.

Fractured by time, isolated and forgotten, a hidden world thrives. Powered by time itself until, once again, reality breaks. This gripping sci-fi is the breakthrough foray of a successful author into the world of fiction.

Facebook works best when you treat posts less like billboards and more like conversations. Pages that feel personal get more reach, crucial for small businesses.

Entrepreneurs chasing rapid growth often pour energy into product-market fit, scaling strategies, and fundraising. But there's an unspoken truth in the digital age: None of that matters if your marketing talent can't match the speed of your ambition.

AI-powered search tools have transformed search from a performance-driven channel into an awareness function, requiring brands to create content that resonates with conversational queries.

Mintense UK claims the top position because they represent the gold standard for authentic multilingual digital marketing. Unlike agencies that treat international marketing as an afterthought, Mintense UK has built their entire operation around multilingual expertise since their original founding in Italy in 2007, with UK operations established in 2012.

Cognitive science research demonstrates that the human mind prefers simplicity. The simpler and more intuitive your website’s experience, the more likely users are to stay, engage and convert.

In response to increasing browser restrictions and ad blockers, a partnership between Axeptio and Stape aims to make server-side tagging more accessible for businesses globally. This collaboration addresses the growing challenges of monitoring and activating audiences by promoting server-side architecture, critical for restoring data quality and marketing visibility.

Now seeing forecast breakdowns by city, region, and even device/platform directly inside the saved keyword plan. E.g. Amsterdam alone accounts for 30%+ of the search share in one of my plans.

DV Authentic Attention for Social provides three key metrics: ad focus evaluates the ability to capture eye gaze, dwell time measures how long an ad holds attention, and attention index benchmarks attention performance.

Small businesses often feel overwhelmed by digital marketing techniques due to the wide range of expensive tools and platforms available.

AI influencers are changing the landscape of influencer marketing, creating new opportunities for brand storytelling and customer interaction.