#retail-media

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#marketing-strategy
Marketing tech
fromForbes
2 months ago

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.
A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.
Marketing tech
fromDigiday
3 months ago

How retail media's identity crisis is fueling a talent crunch

Retail media networks face challenges as the industry struggles to find adequately skilled talent amid rapid growth.
Marketing tech
fromAdweek
3 months ago

Meta Is Chasing Retail Media Budgets

Meta aims to capture a share of the booming $62 billion retail media market by enhancing its advertising capabilities.
fromThe Drum
1 month ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

fromMarTech
1 month ago
Marketing tech

Retail media moves from the bottom of the funnel to center stage | MarTech

Marketing tech
fromForbes
2 months ago

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.
A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.
Marketing tech
fromDigiday
3 months ago

How retail media's identity crisis is fueling a talent crunch

Retail media networks face challenges as the industry struggles to find adequately skilled talent amid rapid growth.
Marketing tech
fromAdweek
3 months ago

Meta Is Chasing Retail Media Budgets

Meta aims to capture a share of the booming $62 billion retail media market by enhancing its advertising capabilities.
fromThe Drum
1 month ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

fromMarTech
1 month ago
Marketing tech

Retail media moves from the bottom of the funnel to center stage | MarTech

more#marketing-strategy
#digital-advertising
Media industry
fromThe Drum
2 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
fromExchangewire
1 week ago
E-Commerce

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

Media industry
fromThe Drum
2 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
fromExchangewire
1 week ago
E-Commerce

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

more#digital-advertising
#first-party-data
Marketing tech
fromThe Drum
3 months ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
fromDigiday
3 weeks ago
Marketing

Inside Kristi Argyilan's RMN playbook: Lessons from the 'godmother' of retail media

fromDigiday
1 week ago
UK news

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

Marketing tech
fromThe Drum
3 months ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
fromDigiday
3 weeks ago
Marketing

Inside Kristi Argyilan's RMN playbook: Lessons from the 'godmother' of retail media

fromDigiday
1 week ago
UK news

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

more#first-party-data
#marketing-strategies
Marketing tech
fromDigiday
2 months ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromThe Drum
1 month ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
Marketing tech
fromThe Drum
1 month ago

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.
To measure retail media ROI effectively, brands need a unified approach and consistent metrics.
Closed-loop reporting is essential for understanding retail media performance.
Marketing tech
fromModern Retail
3 months ago

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

Retail media advertising is maturing, with marketers reducing budget shares allocated to it as opposed to other channels.
Growing retail media networks are leading brands to rethink their advertising strategies and demands for investment.
Marketing tech
fromThe Drum
2 months ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromAdExchanger
2 weeks ago
E-Commerce

From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage | AdExchanger

Marketing tech
fromDigiday
2 months ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromThe Drum
1 month ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
Marketing tech
fromThe Drum
1 month ago

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.
To measure retail media ROI effectively, brands need a unified approach and consistent metrics.
Closed-loop reporting is essential for understanding retail media performance.
Marketing tech
fromModern Retail
3 months ago

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

Retail media advertising is maturing, with marketers reducing budget shares allocated to it as opposed to other channels.
Growing retail media networks are leading brands to rethink their advertising strategies and demands for investment.
Marketing tech
fromThe Drum
2 months ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
fromAdExchanger
2 weeks ago
E-Commerce

From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage | AdExchanger

more#marketing-strategies
#walmart
Media industry
fromAdweek
3 months ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
fromDigiday
3 months ago
Marketing tech

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart

Media industry
fromAdweek
3 months ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
fromDigiday
3 months ago
Marketing tech

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart

more#walmart
#amazon
fromDigiday
2 weeks ago
E-Commerce

Retail media's mid-2025 reality: Why advertisers are going all in on full-funnel

fromBenzinga
2 weeks ago
E-Commerce

AI Assistants Could Break Amazon's $60 Billion Retail Media Business, Warns VC: 'It's Not Just Search At Google - It's Search Everywhere' - Amazon.com (NASDAQ:AMZN), Maplebear (NASDAQ:CART)

fromDigiday
2 weeks ago
E-Commerce

Retail media's mid-2025 reality: Why advertisers are going all in on full-funnel

fromBenzinga
2 weeks ago
E-Commerce

AI Assistants Could Break Amazon's $60 Billion Retail Media Business, Warns VC: 'It's Not Just Search At Google - It's Search Everywhere' - Amazon.com (NASDAQ:AMZN), Maplebear (NASDAQ:CART)

more#amazon
#commerce-media
Media industry
fromThe Drum
1 month ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
fromAdExchanger
3 weeks ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Media industry
fromThe Drum
1 month ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
fromAdExchanger
3 weeks ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

more#commerce-media
#advertising
Marketing tech
fromThe Drum
2 months ago

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.
Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.
Marketing tech
fromThe Drum
1 month ago

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Retail media is evolving into a business strategy integrating AI while redefining advertising practices.
Marketing tech
fromAdweek
2 months ago

Google Debuts New AI Tools, Retail Media Solution in DV360

Google is integrating generative AI into its advertising platform to enhance campaign execution and audience targeting.
Marketing tech
fromMarketing Dive
2 months ago

Google adds retail media data to YouTube ads, beefing up pitch to brands

Google's advertising platform is integrating retail media data to enhance user targeting and campaign effectiveness.
Marketing tech
fromDigiday
3 months ago

Retail media was built for growth. Now, it's being rebuilt for risk

Marketers express concern about ongoing tariff volatility and its impact on advertising strategies amidst temporary relief.
Marketing tech
fromFast Company
1 month ago

Uber is launching a new Creative Studio for brands

Uber launches Creative Studio to assist brands in creating ads and real-life experiences using their extensive customer data.
Marketing tech
fromThe Drum
2 months ago

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.
Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.
Marketing tech
fromThe Drum
1 month ago

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Retail media is evolving into a business strategy integrating AI while redefining advertising practices.
Marketing tech
fromAdweek
2 months ago

Google Debuts New AI Tools, Retail Media Solution in DV360

Google is integrating generative AI into its advertising platform to enhance campaign execution and audience targeting.
Marketing tech
fromMarketing Dive
2 months ago

Google adds retail media data to YouTube ads, beefing up pitch to brands

Google's advertising platform is integrating retail media data to enhance user targeting and campaign effectiveness.
Marketing tech
fromDigiday
3 months ago

Retail media was built for growth. Now, it's being rebuilt for risk

Marketers express concern about ongoing tariff volatility and its impact on advertising strategies amidst temporary relief.
Marketing tech
fromFast Company
1 month ago

Uber is launching a new Creative Studio for brands

Uber launches Creative Studio to assist brands in creating ads and real-life experiences using their extensive customer data.
more#advertising
#advertising-strategy
Media industry
fromThe Drum
2 months ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromForbes
2 months ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Media industry
fromThe Drum
2 months ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromForbes
2 months ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

more#advertising-strategy
#e-commerce
Marketing tech
fromThe Drum
1 month ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
fromExchangewire
2 months ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

Marketing tech
fromThe Drum
1 month ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
fromExchangewire
2 months ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

more#e-commerce
#video-advertising
Marketing tech
fromAdweek
3 months ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
Marketing tech
fromAdweek
3 months ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
more#video-advertising
#advertising-strategies
Marketing tech
fromEMARKETER
3 months ago

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
Marketing tech
fromEMARKETER
3 months ago

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
more#advertising-strategies
Marketing tech
fromThe Drum
1 month ago

4 reasons retail media is the new creative playground

Retail media is evolving into a creative space for brands, allowing for increased experimentation and innovation beyond mere transactional advertising.
Marketing tech
fromExchangewire
1 month ago

Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

Taptap Digital's Total Retail solution enhances FMCG marketing by integrating location intelligence for improved retail outcomes.
Marketing tech
fromAdweek
1 month ago

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.
#digital-marketing
fromDigiday
2 months ago
Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

fromDigiday
2 months ago
Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

more#digital-marketing
#ad-tech
fromDigiday
1 month ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire
1 month ago
Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

fromDigiday
1 month ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire
1 month ago
Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

more#ad-tech
Marketing tech
fromThe Drum
1 month ago

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.
Marketing tech
fromExchangewire
2 months ago

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.
#marketing
Marketing tech
fromDigiday
2 months ago

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.
fromAdweek
3 months ago
Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Marketing tech
fromDigiday
2 months ago

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.
fromAdweek
3 months ago
Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

more#marketing
Marketing tech
fromDigiday
2 months ago

Execs talk creators, sports, retail media and M&A at Possible

The M&A market is cooling off significantly, despite ongoing deals particularly in the sports sector.
fromMiami Herald
2 months ago

Circana taps another Kroger executive

In March, Kroger confirmed it laid off an unspecified number of workers at 84.51° so the company could "focus on the key priorities that power our go-to-market strategy."
Privacy professionals
fromThe Drum
2 months ago

Why CRM 3.0 is coming - and what it means for commerce marketing

The merging of data, AI, and storytelling is transforming customer loyalty and experiences in marketing.
Marketing tech
Marketing tech
fromAdweek
2 months ago

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.
#joint-business-planning
Marketing tech
fromDigiday
3 months ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
fromDigiday
3 months ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Marketing tech
fromDigiday
3 months ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
fromDigiday
3 months ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

more#joint-business-planning
Marketing tech
fromForbes
3 months ago

Shopsense AI Scales Content And Commerce For Broadcasters

Shopsense AI transforms viewer engagement by making broadcast content shoppable, significantly enhancing advertising revenue opportunities.
Marketing tech
fromEMARKETER
3 months ago

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Tariffs are expected to lead to reduced ad budgets, affecting retail and digital media significantly.
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