AI and super signal aggregators may help premium publishers and advertisers, but they could also deepen programmatic's negative effects and lead to further commoditization of premium media.
Fyllo started by focusing on cannabis advertisers but expanded to mainstream markets in 2022. It relaunches as a partner for regulated industries, including finance and health care.
‘Marketers can leverage the unique features of DOOH, like contextual relevancy and creative capabilities, to enhance brand reach and engagement with audiences.’
Ottoy brings nearly a decade of commercial leadership experience in the programmatic space, with a track record of driving rapid revenue growth and expanding international operations.
"Joining IAB Europe's TCF v2.2 is a meaningful milestone for us. We believe in a transparent, user-first approach to advertising, and this step further reinforces our dedication to responsible data use and strong partnerships across the digital supply chain." - Ann Tarasewicz, CEO, Axis
For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.
We believe in building a more transparent, efficient, and sustainable ecosystem. Banning MFA sites across our exchange is about more than buyer media quality - it's also about funnelling media dollars to publishers creating valuable content.
"This integration removes creative bottlenecks, allowing advertisers to build, test, and launch high-impact rich media and omnichannel ads faster than ever-directly within our platform. It's a massive benefit and a step forward in programmatic advertising efficiency," said Swaminathan Iyer - director of partnership and product at mediasmart.
