#programmatic-advertising

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#ad-tech
Marketing tech
fromDigiday
2 months ago

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing tech
fromDigiday
2 months ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Marketing tech
fromDigiday
3 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
3 months ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
Marketing tech
fromDigiday
3 months ago

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Marketing tech
fromDigiday
2 months ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Marketing tech
fromDigiday
2 months ago

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing tech
fromDigiday
2 months ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Marketing tech
fromDigiday
3 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
3 months ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
Marketing tech
fromDigiday
3 months ago

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Marketing tech
fromDigiday
2 months ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
more#ad-tech
#digital-advertising
Marketing tech
fromThe Drum
3 months ago

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
Media industry
fromTechRadar
1 month ago

Sustainability Week: How AI boosts digital advertising performance while cutting CO2 emissions

Digital advertising contributes significantly to carbon emissions, highlighting the need for industry-wide optimization to meet net-zero goals.
Marketing tech
fromAdweek
2 months ago

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.
Granular audience targeting and real-time optimization empower dynamic ad spending.
Media industry
fromRAIN News
1 month ago

"A return to strong growth" - IAB Internet Advertising Revenue Report

Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.
The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
Marketing tech
fromMarketing Dive
4 months ago

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.
Europe news
fromExchangewire
2 weeks ago

IAB Europe's 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses 100bn (84.2bn) for the First Time - ExchangeWire.com

Social media and video advertising are key growth drivers in the 2024 European digital advertising landscape.
Marketing tech
fromThe Drum
3 months ago

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
Media industry
fromTechRadar
1 month ago

Sustainability Week: How AI boosts digital advertising performance while cutting CO2 emissions

Digital advertising contributes significantly to carbon emissions, highlighting the need for industry-wide optimization to meet net-zero goals.
Marketing tech
fromAdweek
2 months ago

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.
Granular audience targeting and real-time optimization empower dynamic ad spending.
Media industry
fromRAIN News
1 month ago

"A return to strong growth" - IAB Internet Advertising Revenue Report

Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.
The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
Marketing tech
fromMarketing Dive
4 months ago

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.
Europe news
fromExchangewire
2 weeks ago

IAB Europe's 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses 100bn (84.2bn) for the First Time - ExchangeWire.com

Social media and video advertising are key growth drivers in the 2024 European digital advertising landscape.
more#digital-advertising
#location-intelligence
fromExchangewire
5 days ago
Marketing tech

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

fromExchangewire
5 days ago
Marketing tech

Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

more#location-intelligence
Marketing tech
fromExchangewire
5 days ago

Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory

Adform partners with Channel 4 to enhance programmatic access to premium BVOD inventory, enabling scalable, data-driven video campaigns with better transparency.
Marketing tech
fromExchangewire
1 week ago

Buying Certainty in Uncertain Times: Why Programmatic Delivers Stability for Brands

Programmatic out-of-home (OOH) advertising offers brands flexibility and control amidst market uncertainties, retaining audience presence and engagement.
#digital-marketing
Marketing tech
fromDigiday
3 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
Marketing tech
fromExchangewire
3 months ago

How AI-Driven SPO is Reshaping Programmatic Efficiency

AI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.
Marketing tech
fromExchangewire
3 months ago

AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

AdPlayer.Pro launched a Prebid.js Video Submodule, enhancing the efficiency of programmatic ad sales and improving revenue for digital businesses.
Artificial intelligence
fromExchangewire
2 weeks ago

How AI is Changing the Ad Tech Industry Beyond Just Automation

AI is revolutionizing the ad tech sector by enhancing hyper-personalization and improving advertising outcomes while maintaining user privacy.
Marketing tech
fromForbes
2 weeks ago

Why Quality Over Quantity Is Reshaping Programmatic Advertising

Curation is changing the power dynamics in programmatic advertising, shifting value from DSPs to publishers.
Marketing tech
fromEMARKETER
2 months ago

Out-of-home ad spend surpasses $9B, driven by digital growth

DOOH advertising in the US has surpassed $9 billion, driven by major brand engagement and programmatic advancements.
Marketing tech
fromDigiday
3 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
Marketing tech
fromExchangewire
3 months ago

How AI-Driven SPO is Reshaping Programmatic Efficiency

AI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.
Marketing tech
fromExchangewire
3 months ago

AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

AdPlayer.Pro launched a Prebid.js Video Submodule, enhancing the efficiency of programmatic ad sales and improving revenue for digital businesses.
Artificial intelligence
fromExchangewire
2 weeks ago

How AI is Changing the Ad Tech Industry Beyond Just Automation

AI is revolutionizing the ad tech sector by enhancing hyper-personalization and improving advertising outcomes while maintaining user privacy.
Marketing tech
fromForbes
2 weeks ago

Why Quality Over Quantity Is Reshaping Programmatic Advertising

Curation is changing the power dynamics in programmatic advertising, shifting value from DSPs to publishers.
Marketing tech
fromEMARKETER
2 months ago

Out-of-home ad spend surpasses $9B, driven by digital growth

DOOH advertising in the US has surpassed $9 billion, driven by major brand engagement and programmatic advancements.
more#digital-marketing
fromExchangewire
2 weeks ago

Equativ Strengthens Sustainability Commitment with Global Ban on MFA Sites

We believe in building a more transparent, efficient, and sustainable ecosystem. Banning MFA sites across our exchange is about more than buyer media quality - it's also about funnelling media dollars to publishers creating valuable content.
Marketing tech
#stock-market
more#stock-market
fromAol
3 weeks ago

This AdTech Stock Looks Like a Solid Buy

The stock of PubMatic has plummeted over 80% since its peak in 2021, despite signs of underlying strength in its operational metrics.
Marketing tech
#the-trade-desk
Marketing tech
fromDigiday
3 months ago

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.
Marketing tech
fromDigiday
3 months ago

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.
more#the-trade-desk
fromExchangewire
1 month ago

StackAdapt Launches Biggest Product Update to Date

"StackAdapt's new email marketing and Data Hub solutions empower marketers to unify their efforts, linking ad tech and martech for seamless execution and efficiency."
Marketing tech
#marketing-strategies
Marketing tech
fromDigiday
1 month ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromDigiday
1 month ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
more#marketing-strategies
#advertising
Marketing tech
fromTechCrunch
2 months ago

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

Spotify has introduced Gen AI ads and the Spotify Ad Exchange, revolutionizing its advertising platform.
Media industry
fromMarTech
1 month ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
fromExchangewire
1 month ago
Marketing tech

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

Marketing tech
fromTechCrunch
2 months ago

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

Spotify has introduced Gen AI ads and the Spotify Ad Exchange, revolutionizing its advertising platform.
Media industry
fromMarTech
1 month ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
fromExchangewire
1 month ago
Marketing tech

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

more#advertising
#digital-media
Media industry
fromForbes
1 month ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
Media industry
fromForbes
1 month ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
more#digital-media
Marketing tech
fromExchangewire
1 month ago

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.
fromExchangewire
1 month ago

adWMG Expands to Offer PC Player Acquisition for Steam Games

adWMG's new targeted user acquisition services cater to Steam game advertisers, emphasizing the importance of relevance in marketing strategies through programmatic advertising.
Marketing tech
Media industry
fromDigiday
2 months ago

Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront market

Programmatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.
Marketing tech
fromExchangewire
2 months ago

NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

NumberEight partners with Carbonatix to enhance programmatic audio advertising using privacy-first, ID-less data solutions.
Marketing tech
fromThe Drum
2 months ago

4 ways programmatic machine learning is powering consumer app growth

Consumer apps are expected to lead global app revenue due to increased mobile usage.
Advancements in programmatic machine learning address industry challenges and enhance advertising effectiveness.
Marketing tech
fromDigiday
2 months ago

Publishers count their losses as the open auction bleeds ad dollars

Programmatic ad auctions are facing significant challenges in 2025, impacting publisher revenues.
CPMs for online display ads have decreased markedly, indicating a soft ad market.
Publishers are exhibiting cautious optimism but await more substantial recovery signs.
fromExchangewire
2 months ago

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

"This integration removes creative bottlenecks, allowing advertisers to build, test, and launch high-impact rich media and omnichannel ads faster than ever-directly within our platform. It's a massive benefit and a step forward in programmatic advertising efficiency," said Swaminathan Iyer - director of partnership and product at mediasmart.
Marketing tech
Marketing tech
fromThe Drum
2 months ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Marketing tech
fromExchangewire
3 months ago

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

Intent IQ and Fandom partnership boosts revenue from cookieless users significantly, leveraging privacy-forward identity resolution technology.
Marketing tech
fromExchangewire
3 months ago

Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

Multilocal is the first curation technology provider to join Microsoft's Partner Programme, enhancing their programmatic advertising strategies.
Marketing tech
fromExchangewire
3 months ago

Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs

Netflix is expanding its programmatic advertising in EMEA and APAC in response to advertiser demands.
Trump is considering tariffs against countries with digital service taxes on U.S. companies.
Meta is exploring the use of copyrighted works for AI training.
#adtech
Marketing tech
fromDigiday
4 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
Marketing tech
fromDigiday
4 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
more#adtech
fromMarTech
4 months ago

Bombora integrates with Audigent's PMPs | MarTech

Combining Bombora's industry-best B2B audience segments with our premier curation platform provides B2B advertisers a new way to unlock efficiency and deliver both consideration and results across B2B buying cycles.
Marketing
Marketing
fromForbes
4 months ago

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.
Adoption of first-party data is essential in a cookieless future.
Ad fraud prevention remains a top priority for programmatic platforms.
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